Opinions on corporate and brand identity work.

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Curated
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New Name and Logo for Wunderman Thompson

New Name and Logo for Wunderman Thompson
 
Spotted Apr. 2, 2019Comments (13)

New Name and Logo for Keurig Dr Pepper

A Merger of Mergers

New Name and Logo for Keurig Dr Pepper
 

before

after
Noted Aug. 14, 2018Comments (55)

New Name and Logo for SapientRazorfish

A Match Made in Aughts Heaven

New Name and Logo for SapientRazorfish
 

before

after
Noted Mar. 17, 2017Comments (37)

New Logo for Kraft Heinz Company

Introducing Mayotchup

New Logo for Kraft Heinz Company
 

before

after
Noted Jul. 31, 2015Comments (85)

Temporary Logo for Penguin Random House

Habitat for Penguinity

Temporary Logo for Penguin Random House
 

before

after
Noted Jul. 3, 2013Comments (44)

Transdev

Transdev
Noted Jun. 6, 2013Comments (19)

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Spotted Around the web

New Logo for Blue Islands

New Logo for Blue Islands
 
Spotted Aug. 14, 2020
Comments (1)

New Logo and Identity for Vitkus Clinic by Tandemo

New Logo and Identity for Vitkus Clinic by Tandemo
 
Spotted Aug. 13, 2020
Comments (0)

New Logo and Identity for Netgen by IDnaGroup

New Logo and Identity for Netgen by IDnaGroup
Spotted Aug. 13, 2020
Comments (4)

New Logo for Playtika

New Logo for Playtika
 
Spotted Aug. 12, 2020
Comments (8)

New Logo and Identity for The 19th by Page 33 Studio

New Logo and Identity for The 19th by Page 33 Studio
Spotted Aug. 12, 2020
Comments (3)

New Logo and Identity for Entrepreneurs’ Organization by Brandpie

New Logo and Identity for Entrepreneurs' Organization by Brandpie
 
Spotted Aug. 11, 2020
Comments (4)

Pinned Recent, Big Stories

New Logo and Identity for GoDaddy done In-house

New Logo and Identity for GoDaddy done In-house
 
Posted Jan. 15, 2020
Comments (211)

New Logo and Identity for Warner Bros. by Pentagram

New Logo and Identity for Warner Bros. by Pentagram
 
Posted Nov. 18, 2019
Comments (160)

New Logo and Identity for Reebok done In-house with Darrin Crescenzi

New Logo and Identity for Reebok done In-house with Darrin Crescenzi
 
Posted Nov. 12, 2019
Comments (97)

New Logo and Identity for Kroger by DDB

New Logo and Identity for Kroger by DDB
 
Posted Nov. 7, 2019
Comments (196)

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron
Posted Nov. 5, 2019
Comments (137)

New Logo and Identity for Staples

New Logo and Identity for Staples
 
Posted Apr. 2, 2019
Comments (194)

Curated YIELD TO MERGERS

New Name and Logo for Wunderman Thompson

New Name and Logo for Wunderman Thompson
 
Spotted Apr. 2, 2019
Comments (13)

New Name and Logo for Keurig Dr Pepper

New Name and Logo for Keurig Dr Pepper
 
Posted Aug. 14, 2018
Comments (55)

New Name and Logo for SapientRazorfish

New Name and Logo for SapientRazorfish
 
Posted Mar. 17, 2017
Comments (37)

New Logo for Kraft Heinz Company

New Logo for Kraft Heinz Company
 
Posted Jul. 31, 2015
Comments (85)

Temporary Logo for Penguin Random House

Temporary Logo for Penguin Random House
 
Posted Jul. 3, 2013
Comments (44)

Transdev

Transdev
 
Posted Jun. 6, 2013
Comments (19)
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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