A B-Side BY Armin

AUL Corp.

Established in 1990, AUL Corp. (Associates Underwriting Limited) reportedly “founded the national used car service contract industry” and “is the only provider of its type authorized to conduct business in all 50 states.” The new logo was introduced earlier this month, designed by Berkeley, CA-based Project6. Press release includes gems like “The attributes of this new brand include friendliness, approachability, protection, and meaningful relationships. The new AUL logo has a more approachable font, along with a new mark that includes three new colors that represent transparency and protection, important aspects of AUL.”

Thanks to Roy Levitt for the tip.

A B-Side BY Armin

Williamson-Dickie Manufacturing Company

Established in 1922, Williamson-Dickie Manufacturing Company is one of the world’s leading providers of authentic work apparel, ranging from footwear to overalls. They are the parent company of the well-known Dickies brand, as well as Workrite, Kodiak, and Terra. According to the press release: “The new brand mark or logo introduces an interlocking, woven “WD” monogram; the firm’s 1922 founding date; a double-stitch graphic honoring apparel design elements; and a contemporary Williamson-Dickie logotype reinforcing the organization’s manufacturing roots.” No design credit given.

Thanks to Roy Levitt for the tip.

Opinion BY Armin

Let the Repsol Shine in

Established in 1986, Repsol (an initialism of Refinería de Petróleos plus the word “Sol”, Sun in Enlgish) is a Spanish and Argentinian oil and gas company specializing in the exploration and production of oil and natural gas, its refining, marketing, and distribution. Repsol counts with more than 25,000 employees in over 35 countries. This week, Repsol introduced an evolution to its logo as it announced a strategic plan for the next years. No design credit given other than an ambiguously worded comment that the project “was carried out by Repsol employees as well as external public, providers, image experts, investors, journalists and opinion leaders and is the result of a rigorous process which began in 2011.”

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Opinion BY Armin

It’s a Delez Monde After All

In August of 2011, Kraft Foods announced plans to split its business into two separate companies: One, to remain Kraft Foods, the “high-margin North American grocery business” that will manage brands like Velveeta, Kraft Macaroni & Cheese, and Oscar Mayer; the second, unnamed at the time of the announcement, the “high-growth global snacks business” to manage brands like Cadbury, Milka, Nabisco, Oreo, Tang, and Trident. In March, Kraft Foods introduced the name for the new global snacks company — Mondelez International — after an internal employee contest rendered 1,700 names for consideration. Earlier this month Kraft Foods confirmed that shareholders overwhelmingly approved the name change as well as unveiling the new logo. No design credit given.

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A B-Side BY Armin

RSM

Established in 1964, RSM International is one of the world’s largest independent accounting networks with 698 offices in over 85 countries around the world and more than 32,500 people, specializing in audit, tax and advisory. The new logo, introduced earlier this month, and designed by Euro RSCG is meant to “[Reflect] our growing connectivity and success as an integrated network.” Press release here. Man, and there I thought we stopped making globe logos with swooshes that conveyed connectivity and integration back in the 1990s.

Opinion BY Armin

There is no Gon like a Hexagon

Just launched in March — and, from what I understand, spun off Reproplan, a digital service bureau (a la FedEx Office) with 22 locations in Germany — PIGMENTPOL is a digital printing company with three locations across Germany providing small and large format printing, digital printing on specialty materials, fine art printing, textile printing, as well as all kinds of finishing. Their new identity was designed in collaboration between Dresden-based ATMO Design Studio and Berlin-based FELD. While the opening image above looks anything but interesting, the rest of the identity makes up for it.

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Opinion BY Armin

Hill Holliday Goes Minimal

Established in 1968 in Boston, Hill Holliday — a member of the Interpublic Group conglomerate — is an advertising agency with over 850 employees across three offices in Boston, New York, and Greenville. Their clients include Dunkin’ Donuts, CIGNA, Major League Baseball, Toys R Us, and more. Recently, they introduced a new identity for themselves designed in-house.

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A B-Side BY Armin

IEG

Established more than 30 years ago (sorry couldn’t find an exact date), IEG helps some of the biggest companies make the best of their sponsorships. Earlier this year IEG introduced a new logo designed by IDEON. Stationery shot below (or after the jump).

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Opinion BY Armin

One Gradient to Rule them All

Founded in 1988, Adani Group is one of the largest conglomerates in India with businesses in industries ranging from coal trading and mining, to ports and transportation, to power generation and gas distribution. These activities have now been organized under three main headings: Resources, Logistics, and Energy. Adani has 9,000 employees with offices in India, Australia, and Indonesia. Looking to further expand its reach and business as well as “to manage its brand actively and professionally” Adani Group has introduced a new identity designed by the Dubai office of Wolff Olins.

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A B-Side BY Armin

Procurian

Established in 1992, Procurian (formerly ICG Commerce) is a specialist in comprehensive procurement solutions to airlines, consumer products, telecommunications, retail, manufacturing, high tech, and healthcare industries. Last week they announced their name change and introduced a new logo. Press release here.