A B-Side BY Armin

Jupik

Jupik is a popular line of beverages for kids sold in Poland, featuring a cast of characters that go on missions. Wroclaw, Poland-based PND Futura did the redesign. More story here (you’ll need to translate). Image of the new packaging below (or after the jump).

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Opinion BY Armin

Mohawk Connects the Dots

Established in 1931, Mohawk, a fourth-generation family-owned business, is the largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing in North America. Mohawk employs over 580 people and operates three paper machines in two mills in upstate New York and two converting facilities in New York and Ohio, with warehouses around the U.S.. Popular paper brands under Mohawk’s portfolio include Superfine, Navajo, Via, Beckett, and Strathmore. Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.

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Opinion BY Armin

Seagram’s Gingerly New Look

Originally owned by the now defunct Seagram Company Ltd, Seagram’s is a line of mixers and the more well known ginger ales owned and distributed by the Coca-Cola Company, which acquired its rights in 2002. Seagram’s Ginger Ale was a staple at the Brooklyn-based headquarters of UnderConsideration from 2007 to 2009 and since moving to Texas, where Seagram’s is not available, we’ve had to settle for, like, water. Digression aside, Coca-Cola Company has been expanding Seagram’s marketing and distribution in recent years and their latest move is a complete overhaul of the identity and packaging, designed by San Francisco, CA-based Hatch.

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Opinion BY Armin

Follow-Up: Indio Beer

A couple of weeks ago we reported on the package redesign of Mexican beer, Indio. The design credit was attributed to Mexico City-based Olabuenaga Chemistri but that was incorrect, they are the local advertising agency that did the roll-out. For the record, the proper credit goes to London-based Bulletproof. Official project description and images included in this post.

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Opinion BY Armin

Runa Gonna Get You Going

Established in 2009, Runa is a small Brooklyn, NY-based company with an additional staff of 30 employees in Ecuador where they work with over 600 farmers who grow and harvest guayasa (pronounced gwhy-you-sa), a native Amazonian tree leaf that contains more caffeine than typical teas but less than coffee and also features some other natural stimulants that boost energy. Runa, the first beverage company in North America to sell guayusa, then produces tea products sold at Whole Foods and other specialty stores. It began with loose leaf and boxed tea bag options but is now launching its first line of bottled guayusa that enters a crowded marketplace of tea and energy drinks. In March, Runa introduced a new logo and unveiled the packaging designed by New York-based Mucca Design.

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Opinion BY Armin

Beer for the People

First brewed in 1893 and originally named Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor, Indio, as it quickly became called by consumers and renamed as such in 1905, is a dark (and super tasty) beer produced by Cervecería Cuauhtémoc Moctezuma, part of global brewery Heineken. This week Indio introduced a new logo and packaging designed by Mexico City-based Olabuenaga Chemistri London-based Bulletproof.

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Opinion BY Armin

Swirl and Repeat

Launched in 2002 in the UK, Ocado is an online grocer — the equivalent of Fresh Direct in the US — delivering an average of 15,000 orders every day to 66% of British households. With a big emphasis on being green and sustainable, the company claims that a “typical Ocado delivery has a lower overall carbon footprint than walking to your local supermarket.” This month Ocado is rolling out new packaging for its own brand of products, designed by London-based Jones Knowles Ritchie (jkr).

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A B-Side BY Armin

Hotcan

First produced in 1982, Hotcan is a line of self-heating foods. A new package was launched last year, designed by designfutures. More images below (or after the jump).

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Opinion BY Armin

Less Calories, More Crop

Launched nationally in the U.S. in 2008 as MGD 64 by MillerCoors, Miller64 is a 64-calorie beer with a paltry 2.8% alcohol volume and 2.4 grams of carbs per 12 ounces — compared to the 143 calories, 4.7% alcohol volume, and 13.10 grams of carbs of its “full” sister beer, Miller Genuine Draft. Although announced and revealed late last year, this month the revised name and new packaging, designed by Chicago, IL-based Soulsight, hits the shelves.

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A B-Side BY Armin

DC Women

Launched in 2003, DC Women is the line of shoes for women from DC Shoes. (Apologies for the slightly obvious description). Looking to strengthen its presence DC Women introduced a new logo designed by San Francisco, CA-based Character. More info and applications here.