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American Airlines, a Second Opinion 0

Due to popular demand — flattered, thanks folks — and to the reality that it's very hard to hold back my opinion on such a significant redesign I feel both the need and urge to provide a second opinion to Mark Kingsley's refreshingly optimistic view of the American Airlines identity. Although by no means I share his same enthusiasm or praise for the work I will preemptively state that I do not feel this is the design crime deserving of capital punishment that many designers were either expecting or have made it out to be. In few words: it could have been worse. In far more words: read on.

Reviewed Jan. 18, 2013No Comments on American Airlines, a Second Opinion

ams 1

AMS Logo, Before and After

Noted Jan. 18, 2013No Comments on ams

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Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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