A place for all who value opinion.

A division of UnderConsideration.

Share ›

Web Publication
Industry archive

ReviewedNotedSpotted

New Logo for Pitchfork by Grilli TypeNoted

More Pitch Less Fork

 
New Logo for Pitchfork by Grilli Type

before

after
2 / POSTED ON Mar. 16, 2016Comments (0)

New Logo for Atlas ObscuraNoted

The Dark Side

 
New Logo for Atlas Obscura

before

after
2 / POSTED ON Mar. 4, 2016Comments (0)

Share ›

Pinned Recent, Big Stories

New Logo and Identity for OpenAI done In-house

 
Posted Feb. 24, 2025
Comments (0) 142

New Logo and Identity for GF Smith by TEMPLO

 
Posted Jan. 29, 2025
Comments (0) 144

New Logo and Identity for Walmart by Jones Knowles Ritchie and Walmart Creative

 
Posted Jan. 15, 2025
Comments (0) 245

New Logo and Identity for Herman Miller by Order

 
Posted Jan. 13, 2025
Comments (0) 342

New Logo and Campaign for Jaguar done In-house

 
Posted Dec. 4, 2024
Comments (0) 84

New Logo and Identity for Guggenheim by Pentagram

 
Posted Nov. 14, 2024
Comments (0) 95
 
 
📦 💥FREE💥 STANDARD SHIPPING WITHIN 🇺🇸 • 📦 FLAT-RATE (US$15) REST OF THE WORLD 🌏

About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.