A place for all who value opinion.

A division of UnderConsideration.

Share ›

Sponsored
Editorial Category archive

ReviewedNotedSpotted

SVA Masters in Branding

SVA Thesis: 2020 Futures Of Nearness

read more

Posted Aug. 17, 2020

Float

Float is a Resource Planning Tool used by the World’s Top Creative Teams

Float is a Resource Planning Tool used by the World’s Top Creative Teams

read more

Posted Jun. 22, 2020

Brand New

<em>All Colour Is</em>

<em>All Colour Is</em>

read more

Posted Jun. 15, 2020

Brand New

Where are the Black Designers?

Where are the Black Designers?

read more

Posted Jun. 8, 2020

Porkbun

Get Creative with a FREE .design Domain Name!

Get Creative with a FREE .design Domain Name!

read more

Posted Feb. 24, 2020

Litwin Law

Start Smart! Vet Your Trademarks with Litwin Law

Start Smart! Vet Your Trademarks with Litwin Law

read more

Posted Feb. 10, 2020

WhatFontIs.com

The Right Fonts are Coming with WhatFontIs.com

The Right Fonts are Coming with WhatFontIs.com

read more

Posted Jan. 13, 2020

Brandpad

Brandpad. It just makes sense.

Brandpad. It just makes sense.

read more

Posted Jan. 6, 2020

Brandfolder

How to Differentiate Your Brand in a Crowded Market

How to Differentiate Your Brand in a Crowded Market

read more

Posted Dec. 3, 2019

Merchsmith

Meet Merchsmith

Meet Merchsmith

read more

Posted Nov. 18, 2019

Share ›

Pinned Recent, Big Stories

New Logo, Identity, and Livery for Korean Air by Lippincott

 
Posted Mar. 17, 2025
Comments (24) 65

New Logo and Identity for OpenAI done In-house

 
Posted Feb. 24, 2025
Comments (64) 155

New Logo and Identity for GF Smith by TEMPLO

 
Posted Jan. 29, 2025
Comments (87) 148

New Logo and Identity for Walmart by Jones Knowles Ritchie and Walmart Creative

 
Posted Jan. 15, 2025
Comments (62) 252

New Logo and Identity for Herman Miller by Order

 
Posted Jan. 13, 2025
Comments (40) 350

New Logo and Campaign for Jaguar done In-house

 
Posted Dec. 4, 2024
Comments (150) 84
 
 
📦 💥FREE💥 STANDARD SHIPPING WITHIN 🇺🇸 • 📦 FLAT-RATE (US$15) REST OF THE WORLD 🌏

About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.