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Available the Rest of February

Brand New Shop: 30% Off!

Brand New Shop: 30% Off!

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Announced Feb. 5, 2025Comments (0)

Early-bird Prices end February 16

First Round NYC 2025: Speakers Announced

First Round NYC 2025: Speakers Announced

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Announced Jan. 15, 2025Comments (0)

Going off the Air

The Follow-up: The End

The Follow-up: The End

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Announced Jan. 10, 2025Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 10: The Best

The Year in Review, Part 10: The Best

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Announced Jan. 3, 2025Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 9: The Best in Packaging

The Year in Review, Part 9: The Best in Packaging

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Announced Jan. 2, 2025Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Most Posted Firms, and Post Titles

The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Most Posted Firms, and Post Titles

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Announced Jan. 1, 2025Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 7: The Best in Supporting Identity Elements

The Year in Review, Part 7: The Best in Supporting Identity Elements

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Announced Dec. 31, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

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Announced Dec. 30, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

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Announced Dec. 27, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 4: The Best Friday Likes

The Year in Review, Part 4: The Best Friday Likes

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Announced Dec. 26, 2024Comments (0)

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Pinned Recent, Big Stories

New Logo and Identity for OpenAI done In-house

 
Posted Feb. 24, 2025
Comments (0) 125

New Logo and Identity for GF Smith by TEMPLO

 
Posted Jan. 29, 2025
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New Logo and Identity for Walmart by Jones Knowles Ritchie and Walmart Creative

 
Posted Jan. 15, 2025
Comments (0) 235

New Logo and Identity for Herman Miller by Order

 
Posted Jan. 13, 2025
Comments (0) 333

New Logo and Campaign for Jaguar done In-house

 
Posted Dec. 4, 2024
Comments (0) 82

New Logo and Identity for Guggenheim by Pentagram

 
Posted Nov. 14, 2024
Comments (0) 95
 
 
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About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.