Hello, we’re David Kind. Venice, California is our home. We’ve spent well over a decade making premium eyewear for the best brands in the world, and now we are making it for you. If you’ve found out the hard way that “$600 glasses for $95 online” is too good to be true, you’re not alone.

We created our company as a rebellion to fast fashion eyewear. We bring together classic frame design and the best in optical technology to a tailored, home try-on experience: all for an honest price. Through April 30th, if you upgrade to a new pair of David Kind eyeglasses and send us your old online prescription eyewear, we’ll donate them to a person in need and take $95 off your purchase.

Select a pair via our free home try-on, and enter GIVESIGHTBN in the promo code field during signup. We’ll include instructions on sending back your old online glasses in your try-on box.

Each month, we’ll pack up and send those old pairs to New Eyes for the Needy, where they will be sorted and distributed to folks who need them.

Buying eyewear online can be a challenge, but we’re positive you’ve not had an experience like this.

Learn more at upgrade.davidkind.com