A B-Side BY Armin

fastjet

About: “Following a consultancy assignment by easyJet founder Sir Stelios Haji-Ioannou’s easyGroup focused on determining the feasibility of launching a European-style low-cost carrier in Africa, we are now preparing for the launch of fastjet, Africa’s first low-cost carrier, flying a modern fleet of jet aircraft based on the Fly540 platform of licences and routes. First flights under the fastjet brand are expected to take place late November, bringing an entirely new flying experience to the African market.”

Design by: SomeOne.

Ed.’s Notes: Plenty of applications at the SomeOne link below. Livery image included here.

Relevant links: SomeOne case study (plenty of images). Press release.

Select quote: “The African Grey parrot is widely considered to be one of the most intelligent birds on the planet. It also is known in African mythology for having the ‘kindest and most generous heart’ — The bird is also commonly kept as a family pet and are deeply loved by African people. All perfect connections for Africa’s newest and smarter way to travel.”

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Opinion BY Armin

From Fiji with Love

Established in 1951, Air Pacific is the national carrier airline of Fiji with a small but busy fleet of six airplanes covering over 400 flights a week to almost 15 cities in 10 countries around the world. Earlier this year, Air Pacific announced that it would be changing its name to Fiji Airways, the name under which it was originally founded and shortly known as, and this past weekend it unveiled its new logo, featuring an icon designed by local Fijian Masi artist Makereta Matemosi. The renamed airline will officially take over in early 2013 while the livery design, and reportedly the design firm involved, will be revealed on October 10, Fiji Day.

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Opinion BY Armin

Across Malta

Established in 1974, Air Malta is the main international carrier for Malta, an archipelago on the Mediterranean sea south of Italy. Air Malta has a small fleet of 12 aircraft that travel to 50 destinations abroad. Last week, Air Malta introduced a new logo, livery, and tagline — The Airline of the Maltese Islands — created by the London office of Futurebrand.

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Opinion BY Armin

Island Air’s Lei-zy Logo

Established in 1980 as Princeville Airways, Island Air, as it was renamed in 1995, is Hawaii’s leading regional and second longest-running carrier, with 352 weekly flights to seven destinations on the islands of Hawaii, Kauai, Lanai, Maui, Molokai, and Oahu, on a fleet of two adorable “twin-engine turboprop short-haul aircraft” that accommodate 46 and 64 passengers. Last week, Island Air introduced a new logo and livery designed by New York, NY-based Clark/Huot.

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A B-Side BY Armin

Scoot

Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).

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A B-Side BY Armin

Air Seychelles

Established in 1977, Air Seychelles is the official airline of the Republic of Seychelles, an island country off the coast of Africa. Their fleet is 9 airplanes. Cute. New livery below (or after the jump).

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Opinion BY Armin

Swiss Air Lines, Literally

Established in 2002, Swiss International Air Lines (or just SWISS for short) is the main carrier in and out of Switzerland serving 72 destinations in 39 countries with a small fleet of 89 aircrafts — compared to, say, the 200-plus destinations and 700-plus aircrafts of Delta. Last week, SWISS announced a new identity design, and ad campaign, to be rolled out in October that will take over the identity created by Winkreative, dubbed the “cube”. Reportedly, the new work has been done by Publicis and Nose. A comprehensive press kit is available here.

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Opinion BY Armin

International Stick Figure

Originally opened in 1939 as Malton Airport, Toronto Pearson International Airport is one of the largest airports in North America handling almost 32 million passengers and 418,292 “aircraft movements” in 2010. Last time I was in Toronto I walked for a good 15 minutes to get to some distant terminal — that thing is huge. It’s not often that we cover airport identity here on Brand New, we’ve done three in the last five years, and that’s because it’s not a typically exciting niche in identity design but Pearson is certainly making a big deal of it. And I’m not saying that in a mocking way, it’s just interesting that they are very consciously branding their airport and trying to do so in a consumer-friendly way. Yesterday, as many of our Canadian readers alerted me, Toronto Pearson International Airport introduced a new identity.

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Opinion BY Clinton Duncan

Like a Virgin

Virgin Blue is (was) an Australian budget airline and yet another in the huge range of Virgin businesses around the world. Following the appointment of John Borghetti as Virgin Blue’s new CEO, Hans Hulsbosch, of the eponymous Hulsbosch Design, was named Creative Director for the airline. Thus began a 12-month transformation process away from budget and towards a “full-service” airline, culminating in new branding and the rename to Virgin Australia.

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Opinion BY Armin

Finnair, now with more Fin

Established in 1923, Finnair is the leading carrier in Finland, transporting over 7 million passengers in 2009 to domestic and international destinations. At the end of last year, Finnair introduced a new logo and livery, designed by Helsinki-based SEK & Grey.

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