Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

News

Helvetica Rebranding

Helvetica Rebranding

Monotype recently released Helvetica Now, a comprehensive new type family that includes three optical sizes — Micro, Text, and Display — and breathes new life into what is possibly the most famous typeface in the world. As a hater of Helvetica, I have to say… the Micro version is amazing.

Link

Linked Apr. 18, 2019

News

Pa-two-gonia

Pa-two-gonia

Patagonia, the outdoor clothing brand, is suing AB InBev, the giant drink and brewing holdings company, for introducing a new beer brand called Patagonia. To make matters more complicated, the clothing brand also makes and sells its own beer.

Link

Via

Linked Apr. 17, 2019

Funny

Great in Bed

Great in Bed

Every now and then my inner teenager gets the better of me and this is too much: a bed company with a logo like this and a tagline that reads “don’t come to us — we’ll come to you”. *Giggles*.

Link

Linked Apr. 16, 2019

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Lifecake

New Logo for Lifecake
 
Spotted Apr. 18, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012