Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Midwest Express Comeback

Midwest Express Comeback

This isn’t the biggest news but for anyone that ever flew Midwest Express to and/or from Milwaukee you know this is the best thing since warm chocolate chip cookies served on a plane, which are coming back along with the amazingly dated and Midwest-y logo apparently. It’s great to see a brand that knows its strengths.

Link

Linked Nov. 21, 2019

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Chicago Design System

Chicago Design System

The City of Chicago has introduced a new design system designed pro-bono by Ogilvy and features a custom type family, Big Shoulders (available for use on Google Fonts), designed by House of Pretty.

Link

Linked Nov. 20, 2019

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Dunkin’ Holiday Swag

Dunkin' Holiday Swag

Dunkin’ dropped some limited-edition holiday swag designed by Jones Knowles Ritchie in an “online pop-up shop” that included (most of it is sold out) holiday sweaters, one-piece pajamas, scrunchies, fanny packs, and even an electric guitar. (A few more images in this post.)

Link

Linked Nov. 19, 2019

Brand New Conference Updates

Austin (2020)
Pre-seale tickets now available for the 2020 Brand New Conference in Las Vegas, on October 22 – 23. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for iNaturalist

New Logo for iNaturalist
 
Spotted Nov. 21, 2019

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Curated That Good Hand-drawn Feel