Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

First Round 2019 - San Francisco: Tickets Available

Early-bird Prices will End March 29

Posted Feb. 20, 2019

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News

Nike’s Brand Nightmare

Nike's Brand Nightmare

During a nationally televised game between two of college basketball’s best teams, Duke and North Carolina, both sponsored by Nike, the shoe of Duke’s star player, Zion Williamson, split dramatically at the seams, causing him to slip and hobble off the court without returning. Is this the worst thing that could happen to the Nike brand?

Link

Linked Feb. 22, 2019

Funny

Quick Logos

Quick Logos

Next time you are in a pinch try one of “The Best Services for Making a Business Logo Quickly” as tested by Lifehacker. To their credit, they do advice that “If all these designs seem cheesy, then you should probably spring for a real designer”.

Link

Linked Feb. 21, 2019

News

UPS in no Mood for Munchies

UPS in no Mood for Munchies

In a move that surprises no one, UPS has filed a lawsuit against “United Pot Smokers” (UPS) for infringing on their trademark and not conforming to three cease-and-desist letters previously sent. To top it off, the Pot Smokers business is a scam.

Link

Linked Feb. 20, 2019

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Name and Logo for CWT

New Name and Logo for CWT
 
Spotted Feb. 21, 2019

New Logo for CAFOD

New Logo for CAFOD
 
Spotted Feb. 20, 2019

Pinned Recent, Big Stories


Curated Green with Envy