Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

New Way to Browse: On This Day

Relive 13 Years of Brand New

Posted Jul. 18, 2019

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News

Claw Each Other’s Eyes Out

Claw Each Other's Eyes Out

To be honest I’m not sure what the lawsuits are about but Nike and Toronto Raptors’ NBA Finals MVP, Kawhi Leonard, are arguing about who gets credit for the origin of the “Claw” logo. If I were them I would fight to NOT be credited or associated with either atrocity.

Link

Linked Jul. 19, 2019

Interesting

Top City Brands for Business

Top City Brands for Business

This probably doesn’t reveal anything we didn’t assume already but if you needed a ranking of “which cities around the world have built the strongest brands to attract businesses and investors”, Saffron’s City Brand Barometer 2019 has one. NYC FTW.

Link

Linked Jul. 18, 2019

Interesting

More Like Burberry’$

More Like Burberry'$

Looks like Peter Saville’s monogram pattern for Burberry’s is paying off, with the company reporting a significant increase in sales for the past quarter where a good number of products revolved around it.

Link

Linked Jul. 17, 2019

Brand New Conference Updates

Las Vegas (2019)
Speakers announced for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. Early-bird prices end July 26. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Hillrom

New Logo for Hillrom
 
Spotted Jul. 18, 2019

New Name and Logo for Acoustic

New Name and Logo for Acoustic
Spotted Jul. 18, 2019

Pinned Recent, Big Stories


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