Opinions on corporate and brand identity work.

A division of UnderConsideration.


2017 Brand New Conference: Swag

Program, Tote, and/or T-shirt

Posted Oct. 16, 2017

Linked MORE


Survey Says

SurveyMonkey uses logo humor to advertise its new campaign “Shoulda Used…”.


Linked Oct. 20, 2017


High Hot Sauce

High Hot Sauce

Tapatío hot sauce is suing Trapatío, a cannabis-infused hot sauce, because c’mon, look at it.


Linked Oct. 19, 2017

Job Board

Opening at Ultravirgo

Opening at Ultravirgo

Position: Layout Designer at Ultravirgo in Brooklyn, NY.


Linked Oct. 18, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Only 100 tickets left for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register now! /

Barcelona 2018
Canceled : (
For the foreseeable future we will not be doing BNConf in Europe anymore.


Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /

Spotted Around the web

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
Spotted May. 16, 2017