Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

Interesting

F1 Logo Appreciation

F1 Logo Appreciation

In a Reddit AMA, Matt Roberts, Director of Market Research at Formula One Management, shared that of 8,000 avid and casual fans surveyed, two thirds didn’t have a negative or positive opinion about the new logo and the other third was mostly positive. On social media, though, you would get the sense that ten thirds of people hated the logo. This could serve as PSA to take social media reactions with a large grain of salt.

Link

Linked Jan. 16, 2019

News

Hey Reb, Bye Reb

Hey Reb, Bye Reb

University of Nevada, Las Vegas, is phasing out its “Hey Reb” athletics logo that was redesigned 18 months ago. At the link, non-fans of the logo cheer.

Link

Linked Jan. 15, 2019

Interesting

Marc Newson on his America’s Cup Logo

Remember Marc Newson’s America’s Cup logo? Here is Marc Newson explaining it — insert Thinking Face Emoji here.

Link

Via

Linked Jan. 14, 2019

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for KBPS

New Logo for KBPS
 
Spotted Jan. 16, 2019

Pinned Recent, Big Stories


Curated Full Circle

New Logo for OpenTable

New Logo for OpenTable
 
Posted Mar. 4, 2015