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Brand Consulting Group

Brand Consulting Group

Omnicom Group introduces the Brand Consulting Group, comprised of Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands, and Wolff Olins. They will all still operate under their own names but will share a new leadership team. As you might remember, this matches rival WPP’s recent blend of its brand agencies into Superunion.

Link

Linked Apr. 24, 2018

News

No Mo Logo Like This

No Mo Logo Like This

MoMA sues (after previously sending a cease and desist letter) MoMaCha, a new café and gallery in New York, for trademark infringement because look at it. The owner of MoMaCha is playing the I-don’t-see-the-similarities card but, yeah, it’s there.

Link

Linked Apr. 23, 2018

News

VW Warns of New Logo

VW Warns of New Logo

Jochen Sengpiehl, Volkswagen’s chief marketing officer, confirmed the company will introduce a new logo in 2019 as it makes a push in the electric vehicle market, saying “We want people to have fun with us. We need to get more colorful.” Which doesn’t necessarily mean they will add more color to the logo, which all the news clips about it seem to be taking literally.

Link

Linked Apr. 19, 2018

Brand New Conference Updates

New York (2018)
Pre-sale tickets now available for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Name and Logo for Rest

New Name and Logo for Rest
 
Spotted Apr. 24, 2018

Pinned Recent, Big Stories


Curated I-Want-To-Go-To-There Brands

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010