Opinions on corporate and brand identity work.

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Naval Gazing

Naval Gazing

Nike pulls back a range of apparel that was a collaboration between them and Undefeated, a Los Angeles sportswear line, that used a logo based on the United States Naval Academy’s crest after the institution tweeted they would send a cease and desist.

Link

Linked Jun. 18, 2018

Nice

Rats

Rats

For five home games, minor league baseball team Staten Island Yankees, will play as the Staten Island Pizza Rats, a name that was chosen as a fan favorite in 2016 when the team considered changing its name to Bridge Trolls, Heroes, Killer Bees, Pizza Rats, or Rock Pigeons. The Pizza Rats identity has been designed by Brandiose.

Link

Linked Jun. 15, 2018

Quirky

Who Wore it Better?

Who Wore it Better?

Having never seen the Toronto Blue Jays logo before, a woman merged two things she liked — a bluejay and a turning leaf during Fall — into a tattoo. Coincidentally it turned out as a realistic interpretation of the Blue Jays’ logo and, unfortunately, Twitter noticed and her tattoo got way more attention than she ever intended.

Link

Linked Jun. 14, 2018

Brand New Conference Updates

New York (2018)
Speakers announced for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Visit Rwanda

New Logo for Visit Rwanda
Spotted Jun. 18, 2018

New Name and Logo for Salto

New Name and Logo for Salto
Spotted Jun. 18, 2018

New Name and Logo for Tucker

New Name and Logo for Tucker
 
Spotted Jun. 14, 2018

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