Opinions on corporate and brand identity work.

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Zumba Fake Redesign

Zumba Fake Redesign

What a strange article on Fast Company: “How we fixed the world’s worst logo”. In what comes across as a sponsored post by Toptal — a platform for freelancers — Toptal designers chose the “worst” logo, then Toptal designers redesigned it, then Toptal people critiqued it, and the result is still the world’s worst logo.

Link

Linked Dec. 18, 2018

Nice

Your Own All-over Logo

Your Own All-over Logo

Italian bag designer, manufacturer, and retailer, Valextra, offers the option of creating one-off custom bags with your very own monogram. Burberry monogram, eat your heart out.

Link

Via

Linked Dec. 17, 2018

Nice

Trophy Brand Extension

Trophy Brand Extension

Clever (and surprisingly slick) reuse of Century 21 metal yard signs to create trophies that reward C21’s most relentless agents. The design is by origami artist Beth Johnson and the salmon was chosen “because of its relentless nature — how it goes against the current and swims upstream to lay its eggs”. One more pic after the jump.

Link

Linked Dec. 14, 2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Amil

New Logo for Amil
 
Spotted Dec. 18, 2018

New Logo for Crave

New Logo for Crave
 
Spotted Dec. 18, 2018

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