Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2019 Brand New Conference: Pre-sale

Available through end of April

Posted Oct. 16, 2018

Linked MORE

Nice

IU Athletics Guidelines

IU Athletics Guidelines

Proud to bring you some news from our current home base: the Indiana University Communications team has put together a pretty nice guideline document outlining all the previously loose and undocumented logos, graphics, and uniforms used by the university’s athletics teams. The PDF is definitely worth a scroll.

Link

Linked Oct. 16, 2018

Quirky

No Icon Quiz

No Icon Quiz

“How Many Of These Brands Can You Recognize When We Take Away The Logo And Just Leave The Name?” (Spoiler alert: it’s a parody of the recent trend in logo quizzes).

Link

Linked Oct. 15, 2018

News

Wi-Fi by Generation

Wi-Fi by Generation

The Wi-Fi Alliance recently introduced Wi-Fi 6 which is the first time they call it a logical number instead of something crazy like “Wi-Fi 802.11ax” and is supposed to be the new naming convention for Wi-Fi versions, which is a valiant branding exercise except that the mainstream consumer doesn’t care and only wants to know the passwords to get on them.

Link

Linked Oct. 11, 2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


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