Reviewed MORE REVIEWED
New Logo and Identity for Adidas by EIGA
More Adidas in your Adidas

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after
Reviewed Apr. 24, 2018
New Logo and Identity for Ball & Doggett by For the People
Coming Half & Full Circle

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Reviewed Apr. 23, 2018
New Logo and Identity for Banregio by Brands&People
Orange You Glad I Didn’t Use a Serif?

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Reviewed Apr. 19, 2018
Noted MORE NOTED
New Logo and Identity for Elliptic by Superunion
Read Between the Lines

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after
Noted Apr. 24, 2018
New Logo for Vattenfall by NORDDDB
A Cleaner Lens

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Noted Apr. 23, 2018
New Logo for HSBC
Serif Deficit Deepens

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Noted Apr. 19, 2018
Sponsored MORE
Announced MORE
Brand New Conference Updates
New York (2018)
Pre-sale tickets now available for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /
Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /
Brand New Job Board
Brand Strategist & Writer @ Parisleaf in Gainesville, FL
Creative Director @ Interbrand in New York, NY
Senior Digital Designer @ Parisleaf in Gainesville, FL
Lead Designer / Art Director @ Paal15 in Amsterdam, Netherlands
Brand Design Lead @ Red Antler in New York, NY
Art Director @ DMA United in New York, NY
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Linked MORE
News
Brand Consulting Group
Omnicom Group introduces the Brand Consulting Group, comprised of Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands, and Wolff Olins. They will all still operate under their own names but will share a new leadership team. As you might remember, this matches rival WPP’s recent blend of its brand agencies into Superunion.
Link
Linked Apr. 24, 2018
Linked MORE
News
Brand Consulting Group
Omnicom Group introduces the Brand Consulting Group, comprised of Hall & Partners, Interbrand, C Space, OurCreative, Siegel + Gale, Sterling Brands, and Wolff Olins. They will all still operate under their own names but will share a new leadership team. As you might remember, this matches rival WPP’s recent blend of its brand agencies into Superunion.
Link
Linked Apr. 24, 2018
News
No Mo Logo Like This
MoMA sues (after previously sending a cease and desist letter) MoMaCha, a new café and gallery in New York, for trademark infringement because look at it. The owner of MoMaCha is playing the I-don’t-see-the-similarities card but, yeah, it’s there.
Link
Linked Apr. 23, 2018
News
VW Warns of New Logo
Jochen Sengpiehl, Volkswagen’s chief marketing officer, confirmed the company will introduce a new logo in 2019 as it makes a push in the electric vehicle market, saying “We want people to have fun with us. We need to get more colorful.” Which doesn’t necessarily mean they will add more color to the logo, which all the news clips about it seem to be taking literally.