In his 1941 State of the Union Address, U.S. President Franklin D. Roosevelt expressed four freedoms that should serve as a foundation not only for the U.S. but for the world: Freedom of Speech, Freedom of Worship, Freedom from Want, and Freedom from Fear. Two years later, in 1943, the weekly Saturday Evening Post magazine published, in four consecutive issues during February and March, the four famous posters created by Norman Rockwell that visualized — in his unmatched depiction of everyday American life — Roosevelt’s Four Freedoms. Now, 65 years after they were first published, The Wolfsonian museum in Miami Beach has asked 60 designers from around the world to design a poster or series of posters based on Rockwell’s Four Freedoms. The exhibition, Thoughts on Democracy (ToD), appropriately opens this Saturday, one day after the 4th of July.
In the best spirit of transparency (and democracy!) the team at The Wolfsonian has been updating a wonderful blog that showcases all the submitted posters and shares the process of mounting the exhibition. Not all 60 contributions are good, or not all 60 contributions I get, but here are some of my favorite posters (click on each image to go the appropriate entry on the ToD blog):
While most designers submitted a single poster that captured the essence of Rockwell’s four posters, Kidd did a blow-by-blow of each poster and created this series that deals with what happens when those four freedoms are eschewed to the wrong extremes: “Thus Freedom from Want leads to rampant obesity; Freedom of Worship leads to using God to hate; Freedom of Speech leads to destruction of property; and Freedom from Fear leads to the proliferation and deadly use of guns.”
A nice typographic solution, pointing to how the freedoms interact and overlap.
This one could have worked even better with just the strong idea of the
Four Freedoms script and nothing more.
As a poster proper this one, well, sucks. But as a smart interpretation of what Freedom of Speech means in the twenty-first century this one, well, rocks.
Not sure what this metaphor is about, but it sure makes for a lovely poster.
If we have the right to bear arms we sure have freedom to bear arms while enjoying the rest of our freedoms. Yee-haw!
Another interesting type-driven solution, this one placing its emphasis on the man behind the words.
This is probably one of my favorites. A simple twist of words that creates a powerful statement.
Freedom to enjoy a wonderful design solution.