I laughed out loud! (Thank god I was at home when I played this)

I hear that phrase on an almost daily basis. That's too funny!!!!!

"I don't wanna tell you how to do your job, but..."

Priceless.

I had no idea I could be okay hearing something like this repeat for 5 minues. I don't know what that says about me or the song, but there it is.

did fergie write this song?

I, too, laughed out loud; and you know that's rare. First the Helvetica movie and now this—Thanks!

seriously,... after the week I had I needed to laugh at something ridiculous.

This should be "on-hold" music - brilliant.

*Envisions some young designer somewhere losing his virginity to Make the Logo Bigger*

Classic!!!

If I didn't know, I'd swear this is Electric Six... amazing.

It would be even more metal if there was a sort of Alannah Myles-esqye voice somewhere in the middle. You know, call and response... tell me how you're going to make it bigger, when, and why you want it so much. Also, please explain how much you want to make it flocked with black velvet on your annual.

Quite simply the best song I have ever heard in my entire life. ever.

Never have I heard anything so ridiculously fun, and so true! And a quick tour of Burn Back and I Have An Idea's websites gives me the impression this isn't the last we've heard from them before this Portfolio Night event. The portfolio demon on their landing page is pretty hilarious as well.

I wonder if playing this song for clients would give them the message?

Sort of along similar lines...

"The Psychic" by Double Dagger.

This is quite possibly the greatest thing I've ever heard. It is going on my Pod.

I want to hear more "clientisms" such as: "i'm not telling you how to do your job." etc

If you are up for even more musical design shenanigans, we just posted The Bauhaus Rap through Quipsologies. Certainly not as polished as Burn Back, but it's live and caught on camera.

this is thread is a gold mine.

Burn Back, and Double Dagger.

seems like possibly this is the mantra for some of the clients I deal with - this makes me want to pop a top on beer and its only 10am....cheers to Burn Black

LOL Too funny.

Here is my real-world 'Big Logo Story.'

Somebody just sent me Burn Back's latest song, "Squeeze My Whipple." Not as absurd as "Make The Logo Bigger" but if you know the book they're singing about, it's just as golden.

You can download both songs from their myspace page.

I thought it sounded like Jack Black as a graphic designer.

sad, sad, sad, sad, sad.
or as Metallica once said: Sad but True!

We as graphic designers need to convey how logos, like technology, gain coolness and presence that is inversely proportionate to the size.

Of course size matters... but large doesn't mean it's good...

However, We at Goode Design have come up with a solution for Perpetually Small Logo Syndrome or PSLS for short... We've begun making the logo actually LARGER than the media on which it is printed... How can you do this? Easy... With our new patented Logo Gigantification Process (LGP) We're able to create elastic logos that actually enlarge in the eyes of the client. Like a sponge in the presence of water, when light is reflected off of the Clients' corneas, the logo actually becomes larger. Thus, Goode Design is able to give the client a regular sized brochure or billboard design, but the logo actually enlarges upon light refraction. Now we're able to put microscopic logos in the actual text and the end customer is hypnotized into buying the product.... You're actually unaware... but now you want to buy one of our products.

well, visit Goode Design for your logo embigification or gigantification.

Sometimes, I tell clients that their customers couldn't care less about their logo. They're always really quiet when I tell them that. Ha!

Play it at a faster speed and it's even better...

Not more than a half an hour after I heard this I got a fax from a client... "Enlarge Logo" and that's the truth!

Brilliant. Now we just need to make a TinyURL to send to clients.

This has now become our theme song for our team - for real

Rawk!

I just had a client make a special trip my office to SHOW me how to make their logo bigger on their webpage. Too bad I didn't have this song to play in the background during the consultation!

This is super fantastic... a perfect way to start the weekend.

This song would be perfect if it was 10% longer...

This song would be perfect if it was 10% longer...

I love this song, it reminds me of a Spinal Tap song about size.

My first thought would be to change the lyrics to:

"Make the logo appropriately sized in relation to other elements on the page".

Not as catchy. As I thought further an entire CD began to emerge.

Several track possibilities inspired by the following examples:

YOUR CHOICE. YOUR CHASE

In this campaign the tagline has been set in the CHASE logotype font and runs the width of the ad.

Track 2 "Don't stick things on the logo" Chorus "It isn't a magnet"
_____

LIFE TAKES VISA

In this case, LIFE TAKES is placed as a read through to the VISA logo yet the tagline is larger.

Track 3 "Make the tagline smaller"
_____

Several years ago I conducted a communication review for a large insurance company. My favorite example was a direct mail piece that was well designed with engaging headline and imagery. Upon closer examination I saw the company logo wedged between the edge of the card and the photograph at an apologetic size.

I said to my client, I am a designer, I know what happened, this piece was headed to the printer when someone said "Whoa, this piece doesn't have our name". The designer then wedged it in at the last minute.

Track 4 "Don't forget the logo"
_____

Same client, different brochure with a six inch wide logo on a standard size brochure. It was printed in black on a dark green and barely visible.

Track 5 " Make the logo readable" Chorus "Size isn't everything"
_____

For some reason sizing logos for websites causes all considerations of clear space to be discarded.

http://www.aquaamerica.com/

Track 6 "Give the logo some breathing room"
_____

As a final comment before approving our work, the Chairman of the insurance company said " Make the logo bigger". He was right, all of my designers agreed. I agreed then and I still agree four years later and when I show the case I always credit him with that comment.

Track 7 " Listen to your clients" Chorus "Sometimes, just maybe, they might be right"

Holy Mother of God. This is the best thing I've heard all week. But then again, I sometimes listen to Abba.

Wow, is this the work of an agency? I went to ihaveanidea's site and I gather that Burn Back (aka William Bernbach, founder of DDB) is headlining their Portfolio Night event, but does the band exist at all? Is this a band of advertising or design people that someone discovered for this event, or were they made for this event? Did DDB make this? Taxi does ads for ihaveanidea, did they make this?

Maybe I should just enjoy it and not think about it. The other song is funny. The videos are funny. Their biography on their website is funny. But 'Make The Logo Bigger' is hysterical.

And I will play this for the very next person who asks me to make the logo bigger, be they client or account manager. Oh, I won't be mean spirited. I'll just say "funny you should ask that, I have a song right here that says the exact same thing!"

THANK YOU FOR THE GIGGLE!

THANK YOU for the much needed giggle!

ROCK ON!!!

I'm gonna drum this one out tonight!

I once had to make three logos--all on the same banner--big.
So I did. The proof went out, came back in, and (despite the ridiculous appearance) had to make all three logos bigger.

OMG! And who said size doesn't matter!

Yup, as a graphics production artiste, I daily have to
content with logos, Net Wt.'s and a plethora of shite
that has to fit on a label and meet federal regulations
and so forth. I totally geeked on the song...

It was emailed to a bunch of my co-workers...
we jammed... and crammed some larger logos
on some labels...

Zym

Made my top 10!

When I was a young art director in Houston (this being before the railroads went all the way across the U.S.) I would create two layouts for clients like this; one with the logo exactly to the size and placement I wanted and then one about 25% smaller. I'd show the client and account exec. the small one first and when they sang the tune "I don't want to tell you how to do your job but Make the Logo Bigger!" I'd leave the room returning with the the version I wanted to begin with. This ploy worked virtually every time. They were happy. "Oh yes! See, that's much better!" I'd say "You are right. What an eye!"

Once you get past honesty and integity you can make a lot of money in the advertising business.

I've been prepress for tewnty years and this the funniest thing I've heard in all that time

http://proartworker.wordpress.com/

This simply rules.

I'm waiting for the entire album with, "Make the font larger so my grandmother can read it" and "Can this website fit into an 800x600 resolution?".

meltdarts -- those are great!

Here's a few more oldies but goodies that I'd like to hear:

Let's Have a Logo Contest
Can You Do the Layout in Publisher?
Pretty It Up
(Why Don't We) Just Copy Their Ad
I'm Sending You My Logo in WordPerfect
We Need It Yesterday (Ha, Ha, Ha)
Did You Go To School For This?

and finally...

(I wish I had) A Fun Job Like Yours

Alert! Alert! "Make the Logo Bigger" may have conjuring abilities! SECONDS after listening to it, and enjoying it immensely, I received the following request. It's been years since I've received a request like this... so.. why.. NOW???

>>>>>>

Pamela,

Would it be possible to have our two logos below the design and a little larger? We were thinking that they might show up better that way -- and be easier for passers-by to see them clearly. Just a thought?

Amy

>>>>>>

I can ask our graphic artist if she has time. Give me an idea of what size you'd prefer.

>>>>>>

If we could make them 2 or three times the current size......

Whenever someone in my office receives any sort of criticism, my fellow designers and I chant in unison ". . . and would you make the logo bigger!!!" Sadly, quite often the criticism is "make the logo bigger." *SIGH* There's enough fodder out there to fill a Burn Back box set. I'd like to hear them belt out some of these gems:

Jazz It Up a Little
(How About We) Fill in the White Space
Increase the Font
Something More. . . Elegant
Let's See How It Would Look in Teal
More Pizazz!
I Always Wanted to Be a Designer (But I Went Into Marketing Instead)
Make It Pop!
I Only Have a Couple of Changes
Just Have Fun With It
Is a JPEG the Same as an EPS? (I Got this Logo off the Website)
I Laid It Out on this Post-It Note
I'll Leave That Up to You 'Creative Types'
Go Ahead and Design It and We'll Drop the Copy in Later
I Have the Adobe on My PC
Would You Mind Designing an Invitation to My Kid's Birthday Party? (I Can't Pay You)

Alert! Alert! "Make the Logo Bigger" may have conjuring abilities! SECONDS after listening to it, and enjoying it immensely, I received the following request. It's been years since I've received a request like this... so.. why.. NOW???

>>>>>>

Pamela,

Would it be possible to have our two logos below the design and a little larger? We were thinking that they might show up better that way -- and be easier for passers-by to see them clearly. Just a thought?

Amy

>>>>>>

I can ask our graphic artist if she has time. Give me an idea of what size you'd prefer.

>>>>>>

If we could make them 2 or three times the current size......

There's enough fodder out there to fill a Burn Back box set. I'd like to hear them belt out some of these gems:

Jazz It Up a Little
(How About We) Fill in the White Space
Increase the Font
Something More. . . Elegant
Let's See How It Would Look in Teal
More Pizazz!
I Always Wanted to Be a Designer (But I Went Into Marketing Instead)
Make It Pop!
I Only Have a Couple of Changes
Just Have Fun With It
Is a JPEG the Same as an EPS? (I Got this Logo off the Website)
I Laid It Out on this Post-It Note
I'll Leave That Up to You 'Creative Types'
Go Ahead and Design It and We'll Drop the Copy in Later
I Have the Adobe on My PC
Would You Mind Designing an Invitation to My Kid's Birthday Party? (I Can't Pay You)

Holy mother of pearl.

I don't know what's funnier, the song or the comments below. If, let's just say, I've played this loop continually for an hour or so, does that make me cuckoo? I can't stop myself. I have it playing in the background while I'm checking emails. I fear that once I share this with the studio tomorrow, we shan't be getting any work done. Check out an episode called "Prooforia" on wiztoons.com. The funny thing is that clients don't see themselves in any of this. Wait. Is that funny...or...scary....?

So true!!!

Can you make the text bold and center it.

Sweet meltedart, that was a joy to read your list. Dr. Pepper came spurting out of my nose when I read "I have Adobe on my PC".

I can't stop laughing!!!!!!! I hear this one all the time.

Here's one a little out of context but made me MAD!

"Thanks for the last version. Just to let you know, I do like two of the designs, Version 2 (one of the earlier) and the very last one from Version 5. I also think that there is just something not quite perfect about the coloration even though you've done a great job to try and get it there.

I'm having a friend look at it to try a couple of iterations that we can look together and maybe work from. I still want you to be doing the site but we may find that he can help. Give me a couple of days to get something over that we can all look at and compare."

I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone. I am not alone.I am not alone. I am not alone. I am not alone.

Please add the song "I must show this to my wife, husband, child, dog, the guy who sorts my mail...

Thank you for an exquisite moment of happiness.

l.

I love it.
The last time I got this request from a client, it topped all others (for me). The CFO took a look at the matchprint proof of the AR cover - after several rounds and "final" approval - and declared that the logo "kind of got lost" and needed to be bigger.
Aaarrghhh!

Amazingly enough, at the place where I designed ads and publications for 15 years, my boss sometimes told me to make our company logo smaller.

I don't want to tell those musicians how to do their jobs, but could I get a little more cowbell?

AAAAAAhhhhahahah...Make it Bigger you SOB...lol...OMG I was at work singing the song doing like it was a concert and imagining that I was the guy singing and making the video...a ha ha ha ha. LOVE IT! The most famous line "I won't tell you what to do but make it bigger" OMG...Genious. I just got a new Morning song.

Our whole office really loved this one! We work with alot of realtors, and they seem to think that if there logo is the biggest, they will get more clients. Hmmmm...?

this song is bigger than the song

this song is bigger than the logo

now all we need is a "Fill the white space" song.

I also think that there is just something not quite perfect about the coloration even though you've done a great job to try and get it there.

Oooooh yes. I love the "hm, great, but not quite there" moments. By which I mean I hate them.

This song is awesome. I will sent it to my clients haha.

but can i get it in blue?

so... when are we ever going to see the death of the standard Tri-fold brochure? does anyone actually READ a standard trifold?

you'll like this little gem...
we had a client come in with a photo (back before Digital Cameras). The subject of the photo was a series of buildings.... The question that came next dumbfounded everyone:

"Could you scan this photo in and remove that building so we can see what's behind it?"

Uh yeah. we'll get right on that.

Remember this old design mantra: "If the client moans and sighs, make the logo twice the size...."

And my contribution to Ridiculous Things Clients Say:
"Do we have to pay for all that white space?"

I love this!!!!!!

It happened to me three times today on three seperate pieces for a hotel room. As if a guest would forget where they are!! Maybe they are hoping that by putting a REALLY BIG logo on something, the guest might remember.

If only the public knew that marketing people think they are complete idiots.

I love this!!!!!!

It happened to me three times today on three seperate pieces for a hotel room. As if a guest would forget where they are!! Maybe they are hoping that by putting a REALLY BIG logo on something, the guest might remember.

If only the public knew that marketing people think they are complete idiots.

I love this!!!!!!

It happened to me three times today on three seperate pieces for a hotel room. As if a guest would forget where they are!! Maybe they are hoping that by putting a REALLY BIG logo on something, the guest might remember.

If only the public knew that marketing people think they are complete idiots.

Doood.
Two days ago I had to have staff meeting because the client wanted the logo BIGGER. So we showed the client the new designs and what did she say, "You didn't make the changes. It still looks so small."

I needed this song.

I once took screen dumps of leading multi-national websites and drew a grid on them to show logo proportion - then did the same for the client's site to demonstrate that his logo was already the right size. He signed off on the spot.

I've had a client sit next to me and instruct on the placement of elements... for days on end... for a god forsaken business card. Being a realestate agent and all, she was clearly an expert. In the end her logo was so massive it consumed the ENTIRE business card (end to end, top to bottom) with details inside it... at which point she exclaimed "ahh that looks much better!" - I'm not sure if it was the fact that she actually beleived it was better, the prospect of having to repeat the process for her letterhead and withcomps, or the fact that she was simply a crass whore, but I was compelled at this moment to calmly tell her to shove the whole thing up her arse and get the hell out. It was one of the finest moments of my career...

Greetings,

I am fifteen and have been interning in a graphic design studio for about two months (to my delight) and I just thought I'd mention something that happened today at the studio pertainin to this wonderful song.

I have been working on a prospective company t-shirt and asked my supervisor if they had the logo any larger than I had already recieved for better visibality on the shirt. With a smile on his face he turned to a fellow employee and said, "Make the logo bigger." With that, the employee turned back to his computer and opened his iTunes and "Make the Logo Bigger" was blasted, to everyone's joy amd amusement.

This song rocks, every graphic designer should here this ode to the Logo (and its proper size).

Jonathan

I'm writing a companion song:
Can you make it more special (it doesn't feel special enough)

Haha true true :)))

This is now my new ringtone, please someone call me when I am in a meeting!!

This is now my new ringtone, please someone call me when I am in a meeting!!

This is now my new ringtone, please someone call me when I am in a meeting!!

How about songs with these titles...

* I'm a designer at an agency but I don't make commercials.

* Plus weight,plus contrast

* On extension

Holy crap! I'm gonna giggle like a schoolgirl every time a marketing exec or product manager comes to me asking to "make the logo bigger".

Thank you for bringing some joy back to my work!

Did you all forget the songs...

Be Creative

It's Very Simple

and...

IBLFSTDOA (I've Been Looking For Someone To Do Our Album)

Did you all forget the songs...

Be Creative

It's Very Simple

and...

IBLFSTDOA (I've Been Looking For Someone To Do Our Album)

How about...

Can you drop in some pictures down the sides (of an 800x600 design viewed at 1024) lol.

i too have started saying "how big would you like it" and recently a client asked if their MSWord/Published TEMPLATE logo could be bigger lol...

Can I embed this in my myspace page?!?!?!?

The B side of this single is a little number called "I'm Not A Writer But..." It's a real toe-tapper!

The B side of this single is a little number called "I'm Not A Writer But..."

Here's something to make you fall out of your chair:

http://www.makemylogobiggercream.com/

Yes - they took it there. I haven't laughed like that in ages.

I'm in pain.

I've had 3 requests today (I'm a webmonkey).

Make the font larger throughout the site.

Then:

Make the font smaller it's too big.

Then:

You guessed it...

Make the logo bigger

AAAAAAAAARRRRRRRRRGGGGGGGGGGGHHHHHHHHHHH!!!!!!

Daz

The follow-up single is "Use Times New Roman."

It's been a while already this song it out. I'm posting really late. I just re-listen to it after a few months, and I must say even after a while, really hits it for me. This is awesome. A really well-executed and funny joke.

I really find the song very funny.It tickles the funny bone of every logo designer.

Hey I am a graphic designer and this is the best song ever!!! there some more client/boss stupidity here: http://www.loloffice.com

ha ha ha ha. I LOVE IT!

I gotta say I'm shocked and amazed (and quite honored) this is still making the rounds, long after the event we created it for has passed. Thanks a million everyone, and keep making that logo bigger.

I know this is really late to post this, but I heard this song last year at some point while I was still in college, but I recently remembered it, and decided to pass it around at work this week. EVERYONE found it HILARIOUS!!!!!!!!!!!!!!!!! This has been the running joke of the week! This song is GENIUS!!!!!!!!!!!

Hey, I'm on the client side, delivering all those "make the logo bigger" edicts, and I still found this hilarious. Now get back to work and make my logo bigger! And make it pop!

NICE.. but they forgot the line, "I know your the designer but...."

Freebird!