The publication gathers evocative and candid photography around the story of Markus and Daniel Freitag, who evolved their first bag (made with nothing more than scissors and a sewing machine) into an international craze. What makes Freitag a pleasurable read is the way full-bleed color photography of people, places, and things evoke a sense of where the bags came from and how they live amongst their owners. The overall visual narration speaks to the reader by cutting across language barriers. And an introduction by Max Süng explains why so many people love their Freitags with questions of authenticity and genius surrounding his short justification.
It’s understandable why so many people adore their bags. And the Freitag bags demand extra special affection, as they are not only tools carried close to your body, but each bag is carefully crafted with a signature styleand highly durable. In short, they will outlast most of your possessions.
Freitag bags have been trumped as collectible, chic, phenomenal, and downright Swiss; the book reflects these qualities with its humorous take on the brothers and their company. The hefty monograph takes you from the birth of the bag to its maturation, and is done with sophistication and a sense of whimsy.
Lars Müller was born in Oslo in 1955; he is a Norwegian and has lived in Switzerland since 1963. After an apprenticeship as a graphic artist and some years as a peripatetic student in the USA and Holland he opened his studio in Baden in 1982. Since 1996 he has been a partner in the Integral Concept interdisciplinary design group, which operates in Paris, Milan and Baden. Müller started to publish books on typography, design, art, photography and architecture in 1983. Lars Müller is a member of the Alliance Graphique Internationale and has recently started work as professor of graphic design at the Hochschule für Gestaltung und Kunst in Basel. (Excerpt taken from Lars Müller Publishers online.)
Freitag: Individual Recycled Freeway Bags
Lars Müller (Editor), Max Kung
492 pages Hardcover
9.7 x 6.8 x 1.7 inches; 2.8 lbs.
Publisher: Lars Müller Publishers
ISBN: 3907078470
I think they're a great idea... I nearly bought one but I'm a student and can't afford it. I'm not sure what there is to really comment on regarding this topic.
On Jul.25.2005 at 02:19 PM