Intern: This logo is my favorite.
David Weinberger: I love the idea, but the name is just not legible.
Intern: Paul Rand said, “logos don’t have to be legible.”
David Weinberger: um…
David Weinberger: ummmmmmmmmmmmmm…
David Weinberger: hhhhhhhhhhhhmmmmmmm…
David Weinberger: Right. So Paul Rand doesn’t work here. Let’s go ahead and make that logo more legible, thanks.
I used to work with a designer who would rattle off, “God is in the details,” oh, about 70 times a day. I still cringe when I hear this Mies van der Rohe quote. I am now agitated after typing it in.
Just because you happen to know a quote and like a quote, doesn’t mean that the quote is an absolute truth. In this case, maybe God is in the big idea. Also, by using this particular quote, you are implying that the person has not taken into account the details when, in fact, they very well may have, although you just don’t like the outcome. Either way, I would rather some constructive criticism.
So forget the fact that Paul Rand actually said, “The design must not conflict with the legibility of the logo,” what is your favorite design quote? Which design quotes do you hate? Which ones do you use for designers and which ones for clients? Have you adopted any from the Speak Up poster contest into your daily vocabulary?
“Sharing what you have is more important than what you have.”
Albert M. Wells, Jr.
It's not totally a design quote, but my current favourite is "the person you love is 72.8% water." Kind of keeps things in perspective, doesn't it? :)
I guess the one that I keep in mind with me every day that keeps me going is that W.C. Fields chestnut: "Better here than in Philadelphia".
(With apologies to any Philadelphians in the house)
On May.25.2005 at 09:07 AM