Recently I realized that overall, culinary extremists surround me. People who either hate to cook, or absolutely love it. As you can imagine many of these are designers, or people related to design in one way or another. Some will even submit themselves to PRINT’s Ironic Chef. And so it is that I have decided to observe them and the way they work (without written consent), how they go about design.
A few observations include:
The anal overtly-focused chef: the one that will obsess over a particular layout or salad dressing for hours until it is just right. Won’t answer the phone or divert his attention in any way until things are perfect.
The scattered soul: running around in circles, accomplishing everything on the to-do list 2 minutes before deadline. Everything works; good thing there is time for finessing before the next round.
The connoisseur: Knows when something is right, can recognize great design and come up with great ideas, but has no idea as to how to accomplish them. So, he bosses a bunch of people around. Too salty, too edgy, too spicy, too blah!
The expected eccentric: A hint of mango in a curry. A bit of Keedy Sans on a traditional/standard Bauhaus-based layout.
The skeptical analyst: we are using 72 pt. red Helvetica bold? Will that really work? Himalayan salt? Are you sure?
The natural: A little bit of this a little bit of that. Some Cooper and some cinnamon, some white space, a pinch of sugar and 3 seconds of wine.
And of course this list could go on and on, there are many types of design cooks in our “little niche” that give us some spice and some flair, not unlike walking down Main Street (of any city or town) and being able to choose something different for dinner each night.
Great article, and so true!
I'm a musician and I see so many of the profiles in people I work for as well as my fellow players. I guess that's a good wrap-up of everyone we encounter in life.
I bet you that everyone who reads this article will be looking for themselves immediately! It'd be fun to have the commenters tell us which ones they most resemble and why...
On Apr.01.2005 at 10:48 AM