On July 4, John Rheinfrank passed away after a long battle with cancer. He is survived by his wife, designer Shelley Evanson and their two sons.
John was the kind of designer I would like to be: Thoughtful in every sense of the word—full of ideas, a critical thinker, kind and generous. He had a remarkable ability to see the forest and the trees, to find patterns in complexity.
A bit of background: In 1973, John received a Ph.D. in Industrial and Systems Engineering from The Ohio State University. He worked at Fitch, Doblin, and Scient. He and Shelley had their own design firm, seeSpace. He was founding editor of the ACM SIG CHI journal, Interactions. He taught in the Kellog School of Management. (Yes. A designer teaching in a business school.) He was also a great cook.
I last saw John in April. He gave me a ride from CMU back to my hotel after a lecture. I had agreed to give the lecture in large part because I knew I’d learn from John and Shelley’s kind feedback.
And I did. The goal of my talk was to share my excitement about cybernetics and introduce the students to the ways it applies to design. John had joined the American Society of Cybernetics many years ago, presented papers there, and even been one of its trustees. Nevertheless, he sat patiently through a talk he was more qualified to give. And then he politely asked if I might have forgotten to mention 3rd-order feedback loops in relation to the design process (where first-order feedback is how you’re doing on the problem at hand, and second-order is how the process itself is working, and third-order is how the process of improving your process is working). This is where cybernetics and design meet quality management and what Douglas Englebart (another hero) calls bootstrapping. John’s comments made my trip.
Talking with John was always like that. Whether it was dinner, a ride from the airport, or just a phone call, he always gave me a new way to look at things. He introduced me to backcasting, feed-forward, design probes, and the idea of designing for emergent systems. For these and many other things, I am grateful. I regret not having spent more time with him. And I will miss him.
We invite you to contribute thoughts or anecdotes about John.
this throws me off.
this post shows up in SU but...
i've never heard of John Rheinfrank. looking at the company's website i feel like i should know him. like so many others that i should know, or at least have heard of. i feel sad for his family, but hope they have spent some good times together.
not knowing him and no anecdotes to contribute, i'm not sure if it makes sense to post, but then at the same time i feel like i have to.
another reminder that life is short.
make sure to enjoy it as much as you can. remember there is more than logos and taglines. good weekend everone.
On Jul.09.2004 at 04:43 PM