I usually read magazines, like any good-blooded American, on the John (a detail must of you could probably do without) or on the subway on my way back from work. What you read on the subway is a way of telling your fellow passengers what your interests are or somehow what you stand for. I enjoy when the person next to me does that downward-eye-peek-without-moving-the-neck-or-face gesture to see what I’m finding so interesting that I don’t care to engage in useless chit chat with him or her. And I always proudly hoist my design magazines to let people know that, oh yes, I am a graphic designer.
Last week I thrust the latest issue of Print, plastic bag and all, into my bag, walked to the station, got on the train, found a seat, pulled Print back out, ripped the plastic bag and — gasp — the sex issue lay on my lap. In all its vainy, three-dimensionalized, gory glory. Now, I’m not a prude man, but I don’t like people thinking I’m some sort of Mexican pervert riding the “L” 24 hours a day looking at S-E-X. So I changed seats and went to the back of the car.
Flipping through the issue, I thought “Boy, I wouldn’t want to be the editors at Print right about now”. Many design magazines or any trade publication other than, say, Playboy, receive angry letters from their readers when they dare to show nudes, words like “fuck” or posters with “questionable” content. A whole issue, then, of a commonly conservative magazine devoted to sex will undeniable raise, at the very least, some eyebrows. A quick week after the mailing of the July/August issue Joyce Kaye, Editor-in-Chief of Print, has already posted a note on their web site.
Now that I was in a more comfortable spot on the train I gave the magazine a closer read. Gangbang, anal beads, freaky she-male farmgirls and dildos — words that never find their way into Print, nor Speak Up for that matter — abound… in just four pages. Even reading the table of contents (Pony Girls of Berlin, Pixel Vixens, Sexplaythings…) was, um, oddly stimulating. And let me tell you, for those designers who only look at the pictures, this will probably be your favorite issue. Ever. The editors at Print decided to go (graphically) all the way, well, almost all the way: female nudity, illustrated vibrators, screen grabs of various porn sites and many other phallic imagery adorn Print’s glossy pages. Even sexually-clichéd drop caps for every article.
Unfortunately, many soon-to-be offended Print readers will miss a great issue. Rick Poynor’s “Designing Pornotopia” alone is worth dozens of subscribers who will threaten to unsubscribe. Eric Zimmerman, consummate gamer that he is, proposes six sex games with amusing titles like “Probabilistic Sex Role-playing” — think X-rated version of Dungeons & Dragons. Even KarlssonWilker gets in on the action with one of their trademark charts, at one point showing giant-penised men and an abstract vagina claiming: “Being abstract makes me less intimidating”.
In such a strangely conservative country, Print’s point is well made. Sex is just sex, it’s part of our lives, so get over it. For such a forward-thinking country that America claims to be, its obfuscation of sex has always perplexed me. Oddly, Print is not luridly alone on the newsstands this month; STEP magazine proudly sports a vibrator on its cover — although disguised as some fancy industrial design artifact. Inside, in “Come out and Play”, beautiful photographs of glass and plastic vibrators and items vividly illustrate that sex toys are, you know, OK. Also, “Risqué Business” takes a look at the ultimate in men, women and sex objectification for the sake of retail: Abercrombie & Fitch’s Quarterly. For STEP to delve into these delicate topics is indication that sex is, you know, OK.
As the train got more crowded and the gazes more judgmental, I ultimately decided to just close the magazine and take it to my other magazine-reading inner sanctum. Why does the word sex have such negative weight? Why do we feel guilty about it? Where did go wrong — should we keep blaming Adam and Eve? As designers what is our role in employing sexual imagery? And why, does that guy in the blue shirt keep staring at me?
I first opened my Print at the airport. I don't consider myself a prude either, but the cover made me want to bury it beneath my stack of reading material. Which in fact I did, deciding that this month's Print was not good reading material for the airport if I didn't want everyone around me staring wide-eyed.
I found STEP's cover more tasteful and thus felt perfectly comfortable reading that one in the airport. Still, I applaud both STEP and Print for exploring issues other mags might not be willing to explore for fear of tarnishing their image. That said, I don't think I will be bringing my Print mag out in public with me - perhaps I'm more of a prude than I think?
On Jul.07.2004 at 10:36 AM