Design trends come and go. It’s to be expected. Heck, sometimes they don’t even really disappear completely.
Within the past couple months I received two different postcards promoting the Society of Publication Designers’ May conference. Each postcard showcased an overused design trend from the past year. The first postcard focused on brackets and the other on plus signs.
The accompanying text made each presentation of all of the samples on each postcard even more powerful:
Now what? Magazine designers can be swept along by fads like anyone else. While the ad slump makes it seem like we’re in a creative lull, there is exciting work out there… challenging… thoughtful… full of real inspiration.
While I agree that there is great work out there, the postcards did prompt me to notice that some designers — aside from those who print nature sweatshirts with pseudo-silhouettes on them — are hopping again on the “silhouette” bandwagon. I’ve seen it work. And not.
What design elements, font treatments, or layout tricks have you seen used (or overused) in lots of different pieces lately? Any predictions on what the next design trend will be?
Helvetica Bold all crammed together, thanks (I think) to these guys. Why why why?
Then there is the new annual from the Type Directors Club, another example of the pseudo-scientific style that reached a pinnacle with the Tolleson book. Love it love it love it.
On Apr.04.2003 at 05:00 PM