There is a basic tension between making things look the same and making them look different. You want the canned tuna to look like other canned tuna so you can find it. But you also want the different kinds of canned tuna to be identifiable.
You’ve been there. Standing in the canned goods grocery aisle trying to figure out what kind of tuna to get. Chunky. Oil. Water. Whether it’s for you or for your cats it’s not an easy decision. Michael J. Darnell of Bad Designs has a few suggestions for canned tuna package designers.
Canned tuna is only one of the “Bad Designs” he dissects. Mostly it’s everyday things like paper towel dispensers, video rental boxes and refrigerator doors. A few things that might interest designers are Street signs and hair product bottles.
Sites like these make the web a wonderful place.
Although I'm sure you don't want a laundry list of poorly designed packaging I can't resist complaining about the way butter is packaged. Can't they just fold it another way!
On Mar.13.2003 at 10:12 AM