Stationery by Murmure for Exo Architectes

---

CLIENT

Exo Archi­tectes is a French archi­tec­tur­al agency.

---

BRIEF

In order to restruc­ture its organ­i­sa­tion, EXO trust­ed Mumure. We gave EXO advice about mar­ket­ing strat­e­gy in order to rethink its image as much as its glob­al communication.

---

APPROACH

The found­ing prin­ci­ples of this iden­ti­ty lie in the design of vol­umes through light and per­spec­tive, of mate­ri­als, and of fun­da­men­tal elements—we stud­ied paper as a build­ing mate­r­i­al. Our ambi­tion was to give a feel­ing of vol­ume to 2D sup­ports where every shape and vol­ume bears the pow­er of guid­ing, lim­it­ing, or open­ing space. The choice of black and white high­lights the graph­ic pow­er of the mate­r­i­al, the vol­ume, and its con­trasts. The ele­ments are cut through shapes so it rein­forces the effect of depth bring­ing the nec­es­sary dis­con­ti­nu­ity and becom­ing a con­stituent part of the identity.