CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

Business Cards: 500x3
Stationery and Correspondance Cards: 1,000
Greeting Cards and Envelopes: 100

Page Count

Paper Stock

Business Cards and Correspondance Cards: Claro Silk, 350gr/m2
Stationery: Chromomat, 100gr/m2
Greeting Cards: Claro Silk, 350gr/m2
Popset Black, 350gr/m2
Envelope: Popset Black, 270gr/m2

Number of Colors

CMYK

Dimensions

Business Cards: 3.35 × 2.16
Stationery: 8.27 × 11.70
Correspondance Cards: 8.27 × 4.33
Greeting Cards: 8.27 × 5.90
Envelope: 9.02 × 12.76

Binding

Special Techniques

Die-cut
Laser-cut
Offset


ADDL. DESIGN CREDITS

Designers

Julien Alirol, Paul Ressencourt


ADDL. PRODUCTION CREDITS

Laser-Cut

Lasertech


TAGS

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LINKS

Murmure
Opera Print
Exo Architectes

Stationery by Murmure for Exo ArchitectesStationery by Murmure for Exo ArchitectesStationery by Murmure for Exo ArchitectesStationery by Murmure for Exo Architectes

CLIENT

Exo Archi­tectes is a French archi­tec­tural agency.


BRIEF

In order to restruc­ture its organ­i­sa­tion, EXO trusted Mumure. We gave EXO advice about mar­ket­ing strat­egy in order to rethink its image as much as its global communication.


APPROACH

The found­ing prin­ci­ples of this iden­tity lie in the design of vol­umes through light and per­spec­tive, of mate­ri­als, and of fun­da­men­tal elements—we stud­ied paper as a build­ing mate­r­ial. Our ambi­tion was to give a feel­ing of vol­ume to 2D sup­ports where every shape and vol­ume bears the power of guid­ing, lim­it­ing, or open­ing space. The choice of black and white high­lights the graphic power of the mate­r­ial, the vol­ume, and its con­trasts. The ele­ments are cut through shapes so it rein­forces the effect of depth bring­ing the nec­es­sary dis­con­ti­nu­ity and becom­ing a con­stituent part of the identity.

PRODUCTION LESSONS

Due to bud­get, we learned to work using the low­est pos­si­ble num­ber of cut shapes. So we devel­oped dif­fer­ent cre­ations around the graphic pat­tern on the basis of a mutual shape of cutting.

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