Exo Architectes is a French architectural agency.
In order to restructure its organisation, EXO trusted Mumure. We gave EXO advice about marketing strategy in order to rethink its image as much as its global communication.
The founding principles of this identity lie in the design of volumes through light and perspective, of materials, and of fundamental elements—we studied paper as a building material. Our ambition was to give a feeling of volume to 2D supports where every shape and volume bears the power of guiding, limiting, or opening space. The choice of black and white highlights the graphic power of the material, the volume, and its contrasts. The elements are cut through shapes so it reinforces the effect of depth bringing the necessary discontinuity and becoming a constituent part of the identity.