Packaging by/for Capsule

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CLIENT

Cap­sule spe­cial­izes in brand strat­e­gy, iden­ti­ty, nam­ing, pack­ag­ing, and cus­tomer expe­ri­ence design ser­vices. Since 1999, the Min­neapo­lis, MN, firm has lent its award-win­ning, dis­tinc­tive meth­ods and per­spec­tives to the inter­na­tion­al design community.

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BRIEF

Cap­sule want­ed to do some­thing for the 2013 hol­i­day sea­son that inspired cre­ative ideas. Inspir­ing a way for these ideas to become a real­i­ty, and using the craft­ing skills of our own two hands, we used a favorite piece of inspi­ra­tion to pro­mote our design think­ing phi­los­o­phy. Putty.

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APPROACH

Cap­sule need­ed to be sure the gift would tai­lor to the spir­it of the hol­i­days and hold up the impor­tance of thought­ful design. The intent of the put­ty need­ed to be com­mu­ni­cat­ed and pre­sent­ed in an effi­cient and inven­tive man­ner. Recip­i­ents were encour­aged to cre­ate with the put­ty and social­ize their craft for the world to see on twit­ter with the hash­tag, #cap­suleput­ty. The fin­ished prod­uct is a del­i­cate, foil stamped put­ty tin and card design, inspired by “bright ideas” and the hol­i­day sea­son. Cap­sule’s Think­ing Put­ty encour­ages recip­i­ents to shape, form, and stretch thoughts and ideas into some­thing tan­gi­ble and inspir­ing for those around them.