Packaging by/for Brownstein Group

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CLIENT

Brown­stein Group is the longest-run­ning inde­pen­dent ad agency in Philadel­phia, PA, with an envi­able his­to­ry and her­itage. The result of mat­ing a brainy, arty ad agency with a tight-knit, long-run­ning fam­i­ly business.

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BRIEF

In the last few years, a num­ber of Philly-based ad shops have start­ed pro­duc­ing small-batch artisi­nal spir­its. For this year’s April Fools, we decid­ed to poke a lit­tle fun at this trend and based ours in the most unlike­ly of inspirations—our agen­cy’s Jew­ish heritage. 

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APPROACH

We want­ed this project to rep­re­sent the whole of the Brown­stein Group. So we tapped the tal­ents of the entire cre­ative department—from copy­writ­ers, to design­ers, to cre­ative direc­tors. Togeth­er we invent­ed a fake Kosher wine, con­cept­ed its brand, and even devel­oped a press release announc­ing our pres­i­den­t’s depar­ture to over­see pro­duc­tion of the vineyard.