CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

1,000
1,100
1,500

Page Count

Paper Stock

Black E-Flute SBS Cardboard

Number of Colors

1

Dimensions

Various

Binding

Special Techniques

Gloss UV


ADDL. DESIGN CREDITS

President

Jimmy Dunlop

Creative Director

Joey Tosi

Art Director

Graham Shaw

Senior Designer

Justin Butler

Photographer and Designer

Mick Waller

Production Artist

Hank Alva


ADDL. PRODUCTION CREDITS


TAGS

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LINKS

Dunlop Manufacturing Inc.
Eddie Van Halen

Packaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van HalenPackaging by Dunlop Manufacturing, Inc. for Eddie Van Halen


CLIENT

Edward Lodewijk “Eddie” Van Halen is a Dutch-born Amer­i­can musi­cian, song­writer, and pro­duc­er. He is best known as the lead gui­tarist, key­boardist, and co-founder of the hard rock band Van Halen. He is ranked as one of the world’s great­est guitarists.


BRIEF

Our chal­lenge was to design pack­ag­ing for a series of three gui­tar effect ped­als mark­ing the 35th anniver­sary of the release of Van Halen’s debut album.


APPROACH

Our goal was to iden­ti­fy the EVH 35th Anniver­sary Series as a pre­mi­um offer­ing by employ­ing a min­i­mal­ist pre­sen­ta­tion and using cus­tom print­ing process­es. The triple-black mat­te fin­ish box is wrapped with a gloss var­nish print of the EVH Franken­stein pat­tern; the linework of this pat­tern is so icon­ic in the realm of rock that it is still rec­og­niz­able even when tak­en out­side of its trade­mark col­or schemes. The sub­tle reflec­tive effect of the black-on-black graph­ic pat­tern for­goes the hard sell pitch of typ­i­cal music instru­ment pack­ag­ing and cre­ates a sense of mys­tique around the prod­uct within.

PRODUCTION LESSONS

Silkscreened UV gloss varnish bleeds! Tiny graphics and fine lines are tough to hold-up—the bolder, the better.

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