Mailer by The Butler Bros for Randal Ford

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CLIENT

Ran­dal Ford is an award win­ning com­mer­cial and edi­to­r­i­al pho­tog­ra­ph­er. His clients include some of the most pres­ti­gious adver­tis­ing firms and mag­a­zines in the world.

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BRIEF

Ran­dal want­ed to share the stun­ning images he cre­at­ed for L.L. Bean’s 100th Anniver­sary to pro­mote his per­son­al brand. We deliv­ered a vin­tage Amer­i­cana kit that had true util­i­ty for those receiv­ing it, giv­ing the pho­tos a sec­ond life and inspir­ing the recip­i­ents to cap­ture their own images with intention. 

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APPROACH

To quick­ly sig­nal that the pro­mo­tion would be dri­ven by use­ful parts, we designed a Scout Book as trav­el jour­nal with advice for doc­u­ment­ing road trips on film. We also designed a set of vin­tage post­cards that high­light Maine’s Aca­dia Nation­al Park, where Ran­dal’s L.L.Bean images were cap­tured. We added peri­od typog­ra­phy and print­ed them on Neenah Clas­sic Linen stock to give them a peri­od look.