CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

2,000

Page Count

18

Paper Stock

Yupo Synthetic, 68lb text

Number of Colors

CMYK + 2

Dimensions

9 × 12

Binding

Special Techniques

Custom spot Grit varnish


ADDL. DESIGN CREDITS

Principal

Paul Haslip


ADDL. PRODUCTION CREDITS

Rich Pauptit, Derek Emerson


TAGS

, , , ,


LINKS

HM+E
Flash Reproductions
Wayward Arts Magazine

Magazine by HM+E for Wayward Arts MagazineMagazine by HM+E for Wayward Arts MagazineMagazine by HM+E for Wayward Arts MagazineMagazine by HM+E for Wayward Arts Magazine


CLIENT

Way­ward Arts is a month­ly mag­a­zine curat­ed by a dif­fer­ent award win­ning design stu­dio each issue, work­ing with the finest print crafts­men at Flash Repro­duc­tions to pro­duce the mag­a­zine of their col­lec­tive dreams.


BRIEF

Each issue is devel­oped by a dif­fer­ent award-win­ning Cana­di­an design stu­dio who get to work with the finest print crafts­men and the finest paper to pro­duce the mag­a­zine of their dreams.


APPROACH

The chal­lenge was twofold: print on syn­thet­ic Yupo while main­tain­ing the integri­ty of the art­work; and die-cut the syn­thet­ic sub­strate with­out hav­ing it open up. 

PRODUCTION LESSONS

Die-cutting the synthetic sheet resulted in the need to modify the original concept. Ultimately, the recipients of the piece were as happy as the producers. 

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