Catalog by/for Wright

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CLIENT

Wright is a Chica­go, IL, based auc­tion house spe­cial­iz­ing in mod­ern and con­tem­po­rary art and design. Auc­tions are metic­u­lous­ly curat­ed across the spec­trum of 20th and 21st cen­tu­ry design.

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BRIEF

Mass Mod­ern is a funky tabloid cat­a­log fea­tur­ing 500 lots of 20th cen­tu­ry art, design, and objects offered at Wright for auc­tion. This issue was for July 2013.

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APPROACH

The book is a large tabloid for­mat that is sad­dle-stitched and fold­ed in half to mail—each item for sale is demo­c­ra­t­i­cal­ly arranged A‑Z with vibrant gra­di­ents fill­ing the back­ground of the uncoat­ed sheets. A blue wrap with vital dates and an auc­tion bid form com­pletes the func­tion­al and friend­ly design.