CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

1,000

Page Count

16 + 4 insert

Paper Stock

Accent Opaque, 65lb cover (SFI and FSC certified stock)

Number of Colors

CMYK + 2

Dimensions

7 × 9.25
Insert: 4.5 × 5.5

Binding

Saddle-stitch

Special Techniques

Flood Aqueous
Soy inks


ADDL. DESIGN CREDITS

Executive Creative Director

Dan Shepelavy

Associate Creative Director and Writer

Colleen Masters

Senior Art Director

Kyle Ferino


ADDL. PRODUCTION CREDITS


TAGS

, , , , , ,


LINKS

Brownstein Group
Prism Color Corporation
Verlasso

Brochure by Brownstein Group for VerlassoBrochure by Brownstein Group for VerlassoBrochure by Brownstein Group for VerlassoBrochure by Brownstein Group for VerlassoBrochure by Brownstein Group for VerlassoBrochure by Brownstein Group for Verlasso


CLIENT

Ver­las­so is formed to solve the fun­da­men­tal­ly unsus­tain­able meth­ods used in farm­ing salmon today.


BRIEF

The client need­ed to spread their mis­sion of har­mo­nious­ly raised fish. They had the prac­tices in place, they had the num­bers, they just need­ed help telling their story. 


APPROACH

Ver­las­so’s unique har­mo­ny of effi­cient salmon farm­ing and sus­tain­able prac­tices are at the foun­da­tion of this brochure. We used this space to give Ver­las­so the plat­form to not only tell their sto­ry but to tru­ly set them apart in their field. 

PRODUCTION LESSONS

When having an insert with a saddle-stitch binding method it became tricky getting the staples in the correct spot to go through all the signatures. If the staples were off the binding became loose—getting them just right was by trial and error.

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