CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

15,000

Page Count

Large: 12
Small: 30

Paper Stock

Cover: Mohawk Superfine, Eggshell Ultrawhite, 80lb cover
Interior: Mohawk Superfine, Eggshell Ultrawhite, 24lb text

Number of Colors

9

Dimensions

Large: 9 × 12 × .25
Small: 12 × 5

Binding

Perfect bound

Special Techniques

Offset
Foil stamp
Emboss
Overall Dull varnish
UV inks


ADDL. DESIGN CREDITS

Creative Director

Dora Drimalas

Design Director

Caleb Kozlowski

Designer

Mike Andersen

Photographer

Jeff Dey


ADDL. PRODUCTION CREDITS

Binding

Roswell Bookbinding


TAGS

, , , , , , , , , ,


LINKS

Hybrid Design
O'Neil Printing
Mohawk

Book by Hybrid Design for MohawkBook by Hybrid Design for MohawkBook by Hybrid Design for MohawkBook by Hybrid Design for MohawkBook by Hybrid Design for MohawkBook by Hybrid Design for Mohawk


CLIENT

Mohawk is a fourth-gen­er­a­tion fam­i­ly-owned paper busi­ness, start­ed by George O’Con­nor in 1931 and owned by the O’Con­nor fam­i­ly. Mohawk is based out of Cohoes, NY, and is one of the pre­mier paper com­pa­nies in the world.


BRIEF

The print land­scape has changed dra­mat­i­cal­ly over the past decade. Young design­ers have far less expe­ri­ence with print, print­ers see busi­ness declin­ing, and are pres­sured on price like nev­er before. The fun­da­men­tal ques­tion of how print fits into, and thrives, in today’s world has become more impor­tant than ever.


APPROACH

A new gen­er­a­tion of Mak­ers has redis­cov­ered the art of craft. They have dis­cov­ered that her­itage and inno­va­tion go hand in hand, mate­ri­als mat­ter now more than ever, pride is found in the details and that cham­pi­oning com­mu­ni­ty enrich­es every­one’s life. This is also Mohawk’s sto­ry. They have a unique per­spec­tive that comes from a rich her­itage and deeply embed­ded cul­tur­al val­ues. On explo­ration of Mohawk’s his­to­ry, we dis­cov­ered a sim­ple truth: Mohawk’s val­ues are Mak­ers’ val­ues. A Dec­la­ra­tion of Craft is a cel­e­bra­tion of this, an expo­si­tion of who Mohawk is and how they are nat­u­ral­ly embed­ded in the Mak­er community.

PRODUCTION LESSONS

The project was definitely ambitious form a production standpoint. Balancing paper weights was essential. When working with smaller books inside larger books the paper weight choices are extremely important. If not balanced properly the outside of the book could become flimsy by comparison or the smaller books could inadvertently end up scoring the cover. To say there were a lot of dummies is an understatement. Additionally the books needed to be assembled after trimming to maintain a clean edge.

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