Book by Firebelly Design for Public Media Institute

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CLIENT

Pub­lic Media Insti­tute (PMI) is a non-prof­it, com­mu­ni­ty based, art and cul­ture orga­ni­za­tion locat­ed in the neigh­bor­hood of Bridge­port in the city of Chica­go, IL. Their mis­sion is to cre­ate, incu­bate, and sus­tain inno­v­a­tive cul­tur­al pro­gram­ming through the pro­duc­tion of social­ly engaged projects, arts fes­ti­vals, spaces, exhi­bi­tions, and media.

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BRIEF

PMI and Fire­bel­ly col­lab­o­rate every year on the annu­al TYPEFORCE exhi­bi­tion. The cat­a­log is meant to be a record of the expe­ri­ence and show­case of the work.

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APPROACH

Can an exhi­bi­tion cat­a­log cap­ture and pro­vide the phys­i­cal excite­ment of a moment while hon­or­ing tra­di­tion, the show­cased typo­graph­ic artistry, and artists indi­vid­ual con­cep­tu­al nar­ra­tives? By tak­ing a UI approach to the book’s design we cap­ture the phys­i­cal ener­gy of being one of the 1,000-plus atten­dees dis­cov­er­ing new works at the open­ing recep­tion. Each year Fire­bel­ly rede­fines this task by guid­ing the read­er’s atten­tive­ness in an effort to hon­or and cel­e­brate each of the can­on­ized artists. The stu­dio’s third cat­a­log explores new heights in fun­da­men­tals by unit­ing his­to­ry with the dis­cov­ery of con­tem­po­rary methods.