Annual Report by BLDG for LIVESTRONG Foundation

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CLIENT

LIVESTRONG Foun­da­tion is a Unit­ed States non-prof­it orga­ni­za­tion that pro­vides sup­port for peo­ple affect­ed by cancer.

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BRIEF

2012 marked the best year-to-date finan­cial­ly for the LIVESTRONG Foun­da­tion, despite the con­tro­ver­sy around their founder Lance Arm­strong. The pur­pose of the annu­al report was to shift focus of the brand to the inspir­ing sto­ries of can­cer sur­vivors and the suc­cess­es of the Foundation.

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APPROACH

We designed the annu­al report to visu­al­ly com­mu­ni­cate the lay­ered expe­ri­ence of hav­ing can­cer. Var­ied tex­tures and pat­terns lay­ered with com­plex ques­tions and med­ical jar­gon sig­ni­fy the sup­port as well as the uncer­tain­ties present through­out the over­whelm­ing can­cer experience.