Posters for Self-promotion by BRED

---

CLIENT

BRED focus­es on dif­fer­ent medi­ums serv­ing non-prof­it, cul­tur­al, and cor­po­rate envi­ron­ments while seek­ing clients that share their appre­ci­a­tion for cre­ative oppor­tu­ni­ties. The studio’s core belief revolves around effec­tive design, the orga­niz­ing force in defin­ing, cre­at­ing, and com­mu­ni­ca­tion of meaning. 

---

BRIEF

This self-pro­mo­tion­al project was used to show­case our let­ter­press col­lec­tion and capa­bil­i­ties. We want­ed to exploit our eclec­tic col­lec­tion of let­ter­forms, halftones, and wood blocks with a bright and dynam­ic col­or palette.

---

APPROACH

Con­trast­ing let­ter­forms and images were jux­ta­posed against each oth­er play­ing off their for­mal and con­cep­tu­al qual­i­ties such as large vs. small, thick vs. thin, or play vs. pro­duc­tion. As we print­ed, a nar­ra­tive began to infor­mal­ly devel­op, allow­ing for each com­po­si­tion to rein­force the essence of the sea­son. We used a cen­tered 5‑by-7-inch wood­block as our base to give the series a con­sis­tent look as well as to estab­lish a sea­son­al col­or palette. The com­po­si­tions shift­ed from warm col­ors to cool, illus­trat­ing the sea­son­al change.