Pennants for Pitchfork Music Festival by Pitchfork

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CLIENT

Pitch­fork Music Fes­ti­val is a three-day fes­ti­val that takes place at Union Park each sum­mer in Chica­go, IL, pre­sent­ing 40+ bands, high­light­ing the best in emerg­ing music. Since 2006, this inde­pen­dent­ly run fes­ti­val has con­sis­tent­ly proven to be one of the most wel­com­ing, rea­son­ably priced, and reward­ing week­ends of music around.

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BRIEF

We were aim­ing to cre­ate fun sou­venirs of the fes­ti­val that went beyond the typ­i­cal poster or tee.

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APPROACH

We fol­low the RGB theme of our over­all fes­ti­val to make it more spe­cial, made one pen­nant for each day of the fes­ti­val, and silkscreened them by hand.