CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

5,000 each size

Page Count

Number of Colors

CMYK

Binding

Dimensions

Small 3.11 × 2.20 × .98
Large 3.74 × 2.55 × .98

Paper Stock

KartoKraft, Custom Kote, 290gr/m2

Special Techniques

Blind emboss


TAGS

, , ,


LINKS

fabulousdesign.de
packo-net.de
joveg.de

Packaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesignPackaging for joveg by FABULOUSdesign

CLIENT

Joveg stands for “just oil and veg­eta­bles”. So this beauty con­cept for dogs and horses, con­tains only nat­ural ingre­di­ents and is pro­duced and mar­keted in Ger­many as well.


BRIEF

Beside the cor­po­rate design development—including the company’s logo and print­ing appearance—the project focus was on the pack­ag­ing. Being environmentally-friendly, trendy, and easy to han­dle for daily use became the main attrib­utes to achieve.


APPROACH

The soap­boxes attract through their sim­plic­ity, the mate­r­ial value, and its refine­ment. The brand logo is clearly stamped on the frontside, equally posi­tioned to the soap itself. The labels, run­ning around the boxes are color-coded based on the ingredients—so it is easy for the con­sumer to decide which soap should be used. Also the larger typog­ra­phy used for “WOW!” and “YEHA!” help sep­a­rate the dog prod­ucts from the horse cleaners.

PRODUCTION LESSONS

The big chal­lenge was to cre­ate a pack­age design which was sim­ple for daily use and cool look­ing as well. What I learned was that good design really works with less. Keep­ing it sim­ple is the most sophis­ti­cated thing to do and that pro­duc­tion can be quite tricky once in a while.

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