Joveg stands for “just oil and vegetables”. So this beauty concept for dogs and horses, contains only natural ingredients and is produced and marketed in Germany as well.
Beside the corporate design development—including the company’s logo and printing appearance—the project focus was on the packaging. Being environmentally-friendly, trendy, and easy to handle for daily use became the main attributes to achieve.
The soapboxes attract through their simplicity, the material value, and its refinement. The brand logo is clearly stamped on the frontside, equally positioned to the soap itself. The labels, running around the boxes are color-coded based on the ingredients—so it is easy for the consumer to decide which soap should be used. Also the larger typography used for “WOW!” and “YEHA!” help separate the dog products from the horse cleaners.