CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

1,200

Page Count

196 + cover

Number of Colors

CMYK

Binding

Perfect bound

Dimensions

5 × 8 × .5

Paper Stock

Cover Plike, Graphite, 122lb
Interior Cougar, Natural, 70lb text

Special Techniques

Spot gloss varnish


DESIGN CREDITS

Art Directors

Catherine Renee Dimalla, Erik Fenner

Designer

Catherine Renee Dimalla


TAGS

, , , , ,


LINKS

unitpartners.com
premiergraphics.biz
jeopardy.wwu.edu

Magazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine DimallaMagazine for Western Washington University by Catherine Dimalla

CLIENT

Jeop­ardy Mag­a­zine is the lit­er­ary and fine arts pub­li­ca­tion of West­ern Wash­ing­ton Uni­ver­sity that show­cases the unique cre­ative works of the uni­ver­sity com­mu­nity. Their goal is to present Western’s best works of the lit­er­ary and fine arts as part of a cohe­sive, pro­gres­sive, and engag­ing collection.


BRIEF

As lead print and web designer of the 2012 staff, I estab­lished an own-able iden­tity through var­i­ous touch points includ­ing web and pro­mo­tional pieces. I made it my mis­sion to amplify Jeop­ardy’s pub­lic image through pro­duc­tion while also prop­erly rep­re­sent­ing the year of the pub­li­ca­tion and the tone of the work submitted.


APPROACH

I found it impor­tant to high­light the year of the pub­li­ca­tion in some visual fash­ion because of the fact that the staff cycles each school year. For me, 2012 was a year of apoc­a­lyp­tic themes and the sub­mit­ted writ­ing also dis­played a somber tone. I chose to use sub­tle Mayan motifs and gold foil to give the book a his­tor­i­cal tome-like appeal; the hide and reveal of a spot var­nish added a level of dark­ness and mys­tery. The printed books fit together in puz­zle like fash­ion to cre­ate a big­ger pic­ture pat­tern that also adds to the cryp­tic quality.

PRODUCTION LESSONS

I took on Jeop­ardy Mag­a­zine know­ing full well that I would have lit­tle pro­duc­tion guid­ance and that I would have to work as a one man design show, but I was still game. There’s noth­ing like hav­ing co-workers who are just as pas­sion­ate about the project as you are, even if they aren’t design­ers. We pushed our bud­get to the last penny and, in the end, we sac­ri­ficed full color inte­ri­ors for just two select sig­na­tures to show­case art­work in order to be able to do a run of foil and varnish.

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