Magazine for Western Washington University by Catherine Dimalla

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CLIENT

Jeop­ardy Mag­a­zine is the lit­er­ary and fine arts pub­li­ca­tion of West­ern Wash­ing­ton Uni­ver­si­ty that show­cas­es the unique cre­ative works of the uni­ver­si­ty com­mu­ni­ty. Their goal is to present West­ern’s best works of the lit­er­ary and fine arts as part of a cohe­sive, pro­gres­sive, and engag­ing collection.

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BRIEF

As lead print and web design­er of the 2012 staff, I estab­lished an own-able iden­ti­ty through var­i­ous touch points includ­ing web and pro­mo­tion­al pieces. I made it my mis­sion to ampli­fy Jeop­ardy’s pub­lic image through pro­duc­tion while also prop­er­ly rep­re­sent­ing the year of the pub­li­ca­tion and the tone of the work submitted.

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APPROACH

I found it impor­tant to high­light the year of the pub­li­ca­tion in some visu­al fash­ion because of the fact that the staff cycles each school year. For me, 2012 was a year of apoc­a­lyp­tic themes and the sub­mit­ted writ­ing also dis­played a somber tone. I chose to use sub­tle Mayan motifs and gold foil to give the book a his­tor­i­cal tome-like appeal; the hide and reveal of a spot var­nish added a lev­el of dark­ness and mys­tery. The print­ed books fit togeth­er in puz­zle like fash­ion to cre­ate a big­ger pic­ture pat­tern that also adds to the cryp­tic quality.