Invitation for Apollo Theater Foundation by Rogers Eckersley Design

---

CLIENT

Apol­lo The­ater Foun­da­tion is a non-prof­it orga­ni­za­tion ded­i­cat­ed to the preser­va­tion and devel­op­ment of the leg­endary Apol­lo The­ater. Host of world-class live per­for­mances and edu­ca­tion pro­grams, the Apol­lo hon­ors and advances the con­tri­bu­tions of African-Amer­i­can artists, as well as emerg­ing cre­ative voices.

---

BRIEF

Expand the Apol­lo brand to cre­ate a buzz-wor­thy Spring Gala invi­ta­tion for the non-cor­po­rate, New York City socialite crowd.

---

APPROACH

Know­ing that time was tight (and with­out a name to hang a hat on), RED craft­ed a Harlem-inspired spring cam­paign based on car­na­tion iconog­ra­phy and leg­ends of Apol­lo past. As the event neared and hon­orees were announced, the flo­ral motif was incor­po­rat­ed with black and white pho­tog­ra­phy to pro­duce a live­ly back­ground that lit­er­al­ly screamed par­ty from the first reveal.