Folder for/by Bluecadet Interactive

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CLIENT

Bluecadet Inter­ac­tive is a cre­ative stu­dio con­cerned with craft­ing a clien­t’s sto­ry and con­nect­ing it to its desired audience.

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BRIEF

This pock­et fold­er is designed for use with agency mate­ri­als and serves to frame print­ed cor­re­spon­dence and pro­pos­als in the whim­si­cal and pow­er­ful iden­ti­ty of Bluecadet.

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APPROACH

As a pri­mar­i­ly dig­i­tal agency, our goal was to design a pro­mo­tion­al fold­er that would reflect our love for tac­tile objects and the beau­ty of print­ed mate­r­i­al. For inspi­ra­tion, we turned to the detailed titling treat­ments of vin­tage maps, incor­po­rat­ing some of our own style along the way. The result is a mix of old treat­ments and new tech­niques, sim­i­lar to our work here at Bluecadet.