CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

150 sets

Page Count

Number of Colors

2

Binding

Dimensions

2.375 × 4.5

Paper Stock

Crane's Lettra, Ecru White, 220lb cover

Special Techniques

Duplex
Die-cut


TAGS

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LINKS

chapelpress.com.au

Christmas Gift Tags for Self-promotion by Chapel PressChristmas Gift Tags for Self-promotion by Chapel PressChristmas Gift Tags for Self-promotion by Chapel PressChristmas Gift Tags for Self-promotion by Chapel Press


CLIENT

Chapel Press is a mod­ern let­ter­press print stu­dio based in Mel­bourne, Aus­tralia. Work­ing with design pro­fes­sion­als to cre­ate tac­tile works of art, using lux­u­ri­ous papers com­bined with pre­cise ink­ing, heavy impres­sion, and a gen­er­ous amount of exper­tise and passion.


BRIEF

Rather than just a Christ­mas card to tell our clients when we’d close and re-open in the new year, we set out to cre­ate a set of let­ter­press Christ­mas gift tags which flaunt our pro­duc­tion exper­tise. The design ref­er­ences the words of Ebenez­er Scrooge, “Bah! Hum­bug!”, declar­ing Christ­mas to be a fraud.


APPROACH

To pro­vide clients with a use­ful set of gift tags to adorn their spe­cial gifts to fam­i­ly, friends, and clients over the Christ­mas break. There­by help­ing to spread the love of let­ter­press. To bal­ance the neg­a­tive con­no­ta­tion of the “Bah! Bum­bug!” mes­sage, we includ­ed some pos­i­tive Christ­mas cheer mes­sages. We print­ed the pos­i­tive mes­sages in red, and used black for the Hum­bugs. To illus­trate how the flat print­ed sheet might appear, we retained the crop marks, bleed and wastage as part of the over­all presentation.

PRODUCTION LESSONS

Probably the toughest job we’ve ever printed! To achieve the desired result, we had six print passes through the platen plus two passes of die cutting. The second, third, and fourth passes of the pattern on the back added additional curl or distortion to the sheet making it even harder to feed through the machine. We employed frisket bars to help keep the sheet flat and to prevent ink slurring.

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