Book for Self-promotion by Kindra Murphy

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CLIENT

Kin­dra Mur­phy is a graph­ic design­er and Asso­ciate Pro­fes­sor of Graph­ic Design at Min­neapo­lis Col­lege of Art and Design. She designs art pub­li­ca­tions for non-prof­its, self-ini­ti­at­ed projects, and edu­ca­tion­al mate­ri­als geared towards young audiences. 

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BRIEF

Over the course of my recent sab­bat­i­cal, I trav­eled a sec­tion of U.S. Route 12 and pho­tographed the sig­nage of once-flour­ish­ing busi­ness­es. The pub­li­ca­tion attempts to cat­a­logue my per­son­al inter­ests in road­side cul­ture, ver­nac­u­lar sig­nage, and oth­er odd text/image relationships. 

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APPROACH

Route 12 was a main East–West thor­ough­fare, but has been super­seded by Inter­states 90 and 94. My approach was to let the con­tent dri­ve the out­come and for­mat. I sil­hou­et­ted ele­ments in my pho­tographs to cre­ate thou­sands of forms, giv­ing me the oppor­tu­ni­ty to cre­ate new rela­tion­ships in a new order; these high con­trast images were suit­ed for the Risograph—an inten­tion­al­ly low-bud­get print­ing method. This is the first issue and was a give-away at my sab­bat­i­cal opening.