Art Print and Coasters for The Beauty of Letterpress by Neenah Paper and Two Paperdolls

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CLIENT

Neenah Paper is rec­og­nized as a world-class man­u­fac­tur­er of pre­mi­um writ­ing, text, cov­er, spe­cial­ty, and pri­vate water­mark papers.

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BRIEF

The Beau­ty of Let­ter­press by Neenah Paper fea­tur­ing Crane® Papers is an online resource and show­case, fea­tur­ing the best and most inno­v­a­tive let­ter­press work in the indus­try today. Our task was to cre­ate the brand iden­ti­ty for the cam­paign, as well as pro­mo­tion­al mate­ri­als and the website.

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APPROACH

The first Beau­ty of Let­ter­press print gives a not-so-sub­tle nod to move­able type, but also demon­strates some tech­niques that would be much more dif­fi­cult with­out mod­ern tech­nol­o­gy. The back­side of move­able wood type was scanned to achieve an authen­tic tex­ture. The let­ter­forms are adorned with orna­ments you might find in an “old school” let­ter­press shop. The coast­ers are intend­ed to give graph­ic design­ers some basic point­ers to keep in mind when design­ing for let­ter­press. They also edu­cate with some high­lights from let­ter­press his­to­ry and hope­ful­ly encour­age design­ers to con­sid­er uti­liz­ing this print method in their pro­fes­sion­al work.