Annual Report for General Insurance Association of Singapore by &Larry

---

CLIENT

Gen­er­al Insur­ance Asso­ci­a­tion of Sin­ga­pore (GIA) is a trade asso­ci­a­tion of the Gen­er­al Insur­ance indus­try that rep­re­sents the inter­ests of its mem­ber com­pa­nies. It was estab­lished in 1965.

---

BRIEF

We were com­mis­sioned by GIA to design their 2012 Annu­al Report.

---

APPROACH

As an asso­ci­a­tion, GIA con­tin­u­al­ly edu­cates, informs, and engages their mem­bers and the pub­lic, result­ing in prac­ti­tion­ers being bet­ter equipped, claims reduced, and a cul­ture of shar­ing and gain­ing knowl­edge through col­lab­o­ra­tion with oth­er asso­ci­a­tions inter­na­tion­al­ly. Titled Head, Heart and Hands, the direc­tion for the Annu­al Report was inspired by edu­ca­tion psy­chol­o­gist Ben­jamin Bloom’s Tax­on­o­my of Learn­ing Domains. As a sig­nif­i­cant point of depar­ture, the visu­al lan­guage, mate­ri­al­i­ty and print/finishing process­es drew ref­er­ence from edu­ca­tion­al metaphors and themes.