CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

1,200

Page Count

12 + stand + wrap

Number of Colors

4

Binding

Dimensions

4.5 × 6 × 3

Paper Stock

Mohawk, Milkweed, 160lb cover
Mohawk Via Vellum, Safety Yellow, 80lb cover
Decorated Paper Brilliance, Tinsel Holographic, 12pt

Special Techniques

Die-cut
Hand assembly


DESIGN CREDITS

Illustrators

Brian Gunderson, Jolby, John Malta, Sasha Prood, Karolin Schnoor


TAGS

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LINKS

studioonfire.com

2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire2013 Calendar for Self-promotion by Studio On Fire


CLIENT

Stu­dio on Fire is a best-in-class craft let­ter­press print­er focused on mak­ing pre­mi­um print and design work. Locat­ed in Min­neapo­lis, MN, they keep steady clien­tele with the top design firms, agen­cies, and cor­po­ra­tions in the world. Let­ter­press, foil, die cut­ting, edge col­or­ing, and hand bindery are all process­es they do in-house.


BRIEF

Each year our stu­dio picks a theme, a col­or palette, and paper stocks before recruit­ing crush-wor­thy illus­tra­tors to join us in cre­at­ing cus­tom art for a pro­mo­tion­al let­ter­press print­ed cal­en­dar. Artists were giv­en the theme of Lucky Num­ber 13 and asked to inter­pret it at will, result­ing in a mul­ti­tude of super­sti­tious icons and iron­ic illustrations.


APPROACH

We designed the tri-fold out­er wrap by steal­ing bits and pieces from the month­ly illus­tra­tions, col­lag­ing them in a long strip to be trimmed off the press sheet and lat­er used for packaging.

PRODUCTION LESSONS

We’ve been designing and producing our annual desktop calendar for just over ten years now, so there have been huge learning experiences along the way. This year we focused on tweaking the die line for the stand. Several test versions were created before going into final production, attempting to get the tightest fit while avoiding any paper cracking. We’re pretty proud of the final product.

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