Stationery for Cru Home by Deuce Creative

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CLIENT

Cru is a small eclectic design shop for the home. Beyond selling furniture and accessories, Cru also offers in-home interior design and decorating services. Their audience is suburban moms.

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BRIEF

We were hired to create an identity and stationery package for Cru to open its doors with. We included with that pieces that relate to their in-store purchases including service menu card, sticker, custom tissue paper, price tags, and business card.

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APPROACH

We wanted to use the fact that Cru has a storefront with gifts and home furnishings to promote their interior design business. We set out to show creativity in the stationery design, while maximizing the budget, by creating a menu card that could be changed up as needed and dropped in customers bags.

PRODUCTION LESSONSDuplexing was a great way to save cost and bring in an additional color and texture to the pieces while keeping ink colors and fancy print techniques to a minimum. That said, we took a slight leap of faith printing on the darker and textured side of the duplex and determining a color that would provide just the right amount of contrast—we had to slightly darken the spot color during the press check and it made a subtle, yet important, difference.