CLIENT
MARK, for discriminating skaters and collectors, makes limited-edition skateboard decks, hand silk-screened in the USA, on the finest laminated North American maple.
BRIEF
MARK decks are not designed for a target audience, except for the ones in our collective heads. Which means they are steeped in art, culture, literature, film, music, and whatever else strikes our fancy.
APPROACH
The 003^REBEL PALM R8 offers a tip o’ the hat to the Arab Spring of 2011, The Clash, and the design studio that did the art. How can you go wrong with punk rock and revolution? “R" references the first letter of the name of the designer’s daughter, and 8 is a sideways infinity symbol. But you knew that.
