CLIENT
Column Five is a creative agency in Newport Beach, CA, specializing in infographics and data visualization. Their clients range from tech start-ups to Fortune 500 companies that are looking to make their communication more visual.
BRIEF
Column Five wanted to create a promotional piece based on coffee as a Christmas gift for clients.
APPROACH
To show our appreciation for our clients and partners this holiday season, we put together a little project to allow them to share in our love for two important staples here at Column Five: caffeine consumption and data visualization. Once monthly tracking is complete, the drinker can use their coffee (or a stronger version thereof) to “paint" their data onto the poster to complete the visualization.
PRODUCTION LESSONSIt was the most challenging project because there were so many great coffee packagings and promotions that had been done before. We researched and tested papers that could be used for staining and offset printing.
Judge's Comments
As a former user, I could relate all too well to this infographic for the coffee-obsessed. I love the way a great deal of data was expertly handled, and the idea of painting in your consumption — using coffee, of course — was brilliant, and an ideal way to encourage a break from consumption. The lower left corner area to “stamp" your cup was a nice final touch. — Louise Fili
Such a well thought out graphic, you can't help but engage and study it closer. — Ben Levitz
Just a beautiful infographic poster. — Robynne Raye
This is the kind of beautiful design you need to see in person. The use of actual coffee as printing and design element tied it all together. — Mig Reyes
