CLIENT
MARK, for discriminating skaters and collectors, makes limited-edition skateboard decks, hand silk-screened in the USA, on the finest laminated North American maple. MARK decks are not designed for a target audience, except for the ones in our collective heads. Which means they are steeped in art, culture, literature, and film.
BRIEF
We set out to create shipping cartons that would not only extend the brand, but make the recipient say “Cool! What the fuck is this?!"—getting a hard-on in anticipating the opening of the box.
APPROACH
Whether flat, a single carton, or stacked, the intent was to be clear about the brand and incorporate art from the deck or decks contained within.
