CATEGORY

Foil Stamp

RANK


PRODUCTION DETAILS

Quantity

100

Page Count

Number of Colors

1/1

Special Techniques

Foil stamp, Gold

Binding

Dimensions

8.26 × 11.7

Paper Stock

Mohawk Navajo, Brilliant White, 432gsm


TAGS

, , , , , , , ,


LINKS

Shakira Twigden
Mike Whyte

Mailer for Self-Promotion by Shakira Twigden
Mailer for Self-Promotion by Shakira Twigden


CLIENT

Shakira Twigden is a graphic designer living and working in Auckland, New Zealand. This mailer was sent out to companies that she admires and would love to work for.


BRIEF

The goal at the end was to get a job. So the tone of voice had to be responsive to people who are extremely busy and who already have a great team of people.


APPROACH

The purpose of this piece was to showcase my skills and ability as a designer, with an end result of getting a job opportunity with the businesses that received this mailer. The approach had to be daring, in your face, and very creative. As creative directors receive so many portfolios, it had to stand out with a clear voice about who I am as a designer and as a person.

PRODUCTION LESSONSDesigning for yourself is very hard—you are your worst client and nothing is ever right. But there is a light at the end of the tunnel.

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