CATEGORY

Digital

RANK


PRODUCTION DETAILS

Quantity

2,500

Page Count

56

Number of Colors

Cards CMYK/CMYK
Box tray CMYK
Box Sleeve CMYK/CMYK + 1

Special Techniques

Cards Aqueous Coating

Binding

Dimensions

3.5 × 2.5

Paper Stock

Cards Neenah Linen, White Pearl, 115lb cover
Box Tray Neenah Environment, 100lb


DESIGN CREDITS

Designer, Illustrator

Tim Damitz

Art Director

Justin Ahrens


TAGS

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LINKS

Rule29
O’Neil Printing

Deck of cards for O’Neil Printing by Rule29
Deck of cards for O’Neil Printing by Rule29
Deck of cards for O’Neil Printing by Rule29
Deck of cards for O’Neil Printing by Rule29
Deck of cards for O’Neil Printing by Rule29
Deck of cards for O’Neil Printing by Rule29


CLIENT

O’Neil Printing is the oldest print company in Arizona.


BRIEF

O’Neil Printing wanted us to create a piece that would show off their digital press and appeal to creatives at the AIGA Arizona conference. The Perfect Pair is a promotional for their new HP Indigo and a collaboration with Just For Kicks.


APPROACH

Each face card was given a name after a type of person that loves shoes: The Athlete, The Congressman, The Writer, The Fashionista, etc. Each of the remaining 36 cards feature a different shoe profile to complete the unique deck.


PRODUCTION LESSONSOur biggest challenge was planning time to illustrate 52 custom cards and a container that mimicked a contemporary shoe box—it took a lot more time than we originally thought. The paper, though, was the make-it-or-break-it factor. Would uncoated paper produce playing cards that felt right? Neenah’s digital papers fit the bill perfectly. During the process, we were able to learn just how the digital press handled the different papers and finishes.

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