Collateral Materials for Self-Promotion by RoAndCo

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CLIENT

RoAndCo is a multi-disciplinary design studio devoted to holistic branding that serves a range of fashion, art, and lifestyle clients. Led by award-winning creative director Roanne Adams, RoAndCo offers design, image, and branding capabilities across a variety of mediums, from print to moving image.

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BRIEF

Every year we send holiday gifts to special clients and friends. Having recently moved into a new studio space, we wanted to tie our 2011 gift to our office warming party. We collaborated with Morris Kitchen to produce RoAndCordials. We provided the design and they provided the beautifully bottled and equally delicious ginger syrup.

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APPROACH

RoAndCordials was our holiday gift to clients and friends which included an invitation to our white-themed party in honor of moving to White Street and the festive season. They were produced in the style of traditional medicine/cordial bottles and the labels included ginger syrup cocktail recipes alongside traditional happy holidays messages. To remind our guests to wear white, we stamped this message onto small white squares of fabric placed atop the invite.

PRODUCTION LESSONSRoAndCordials had many moving parts and we were responsible for managing most of them, as opposed to working with a vendor producing from our designs. We had to source boxes, labels, fabric, and more. Our team packed each box by hand and a great deal of work and time went into carefully putting them together. We realized how much thought and planning must go into a project of this nature—we had to ensure each item fit together perfectly and beautifully.