CLIENT
Fabric of Social Dining is a restaurant group based in San Diego, CA. This Grand Opening invitation was made for Herringbone, a new restaurant opening in La Jolla, CA. Their restaurants include a large lounge area, bar area, and communal tables to encourage interaction amongst patrons, generally 30 and up.
BRIEF
The client wanted a show-stopper, but done in a collegiate, bookish way.
APPROACH
We stuck with black and white, and played with the physical textures created by letterpress against the glossy box. We then played with the visual texture of the herringbone pattern. Who wouldn’t open a black box that comes in the mail?
PRODUCTION LESSONSWe always wish we had more time! We always want to make it better!
Judge's Comments
Beautifully letterpressed coasters make this restaurant campaign a memorable one. And a promotion that is usable always gets extra points. — Louise Fili
I really appreciated this letterpress piece because it communicates everything it needs to without trying so hard. It's one-color with sound type-setting—done. — Mig Reyes
A great promotion that outlives it's original intention and becomes a useful product. — Robynne Raye
I love letterpress work that doesn't just recycle vintage elements. This piece was simple and uniquely contemporary. — Ben Levitz
